Jung Propp

Jun 25
Posted by jose Filed in News

Than the broader sector it occupies, the greater the need arises in the study of consumer preferences and finding the means to it in the development of brand platform – it’s measure the dynamics of the brand. How is it done? Developing brand platform is based on market trends, competition and communication includes a description of the target audience and consumer preferences, the key characteristics of the product and the brand. This is usually a fairly long process, because its results are based on a number of marketing studies involving groups experts to examine in detail both the demand and supply in this niche. Developing brand platform includes creating the position of the brand and the concept of brand image. The first – a statement of the main ideas of the brand (Definition wants, satisfied by brand attributes important for consumer brands, unique criteria for the position, the wording of key functional and emotional benefits). Second – is the development of creative embodiment of the idea of positioning (creative arrangement ideas marketing positioning the language user, the description of the nature of the brand and the visual realization of the idea of positioning in associative images) What does a customer? Finally, after studies and their understanding and interpretation, the customer must obtain two main documents: a description of the nature of the brand and concept boards. Moreover, the description nature of the brand should be as understandable to the manager of the company, to push the brand, even if it technical education, and should be accessible guide to managing the brand portfolio. On my practice, this document is a compilation of often vague statements of Freud and Jung Propp and then the whole company’s marketing department full staff scratching their heads over how to create a “visual representation of the archetype self, “or as a consumer to demonstrate that” the hero gets special knowledge by acquiring a magic elixir in a broad sense Concept boards – it is visible realization of the idea of positioning in associative.

The Potential

Jun 17
Posted by jose Filed in News

Their main task – to give the potential customer "taste" the quality and usefulness of your information, that he wanted to get your information product as a whole, and not to give the Subscriber all your useful content, and thus replace the contents of a infotovara. 4. More narrow focus of your business proposal. It may also happen that you have a great information product, a great marketing text and stunning series of letters for information support, but your product is still not sold and any money you get. Can not be surprised – this is a typical situation for most online projects.

But how can this be? Why is this happening? The answer is most often banal – the wrong focus of your business proposals. Simply put, most likely, this situation has arisen at you because you are forwarding his proposal is not for those for whom it was created, in other words – leads to your website is not targeted traffic. As we know, from the traffic that does not is a target for your site, no good absolutely can not be. You need to refocus your work, that is to focus on what to bring to your pages only those people are interested in buying what you offer – and no one else. To do this, firstly, stop in their work methods that are being dragged to your site just anyone. Focus on your work with sources traffic, where to you come only target visitors. On all pages on your site let people know for whom he created and to whom the opposite is not.

Google SEO

Jun 6
Posted by jose Filed in News

Being at the top of the search engines is crucial, whether you have a website of your own, or worked with article marketing. On this occasion I will focus on marketing articles is a free and suitable for beginners. Choose a theme and a title for the article: The title is the keyword (or phrase) in which principal will be "tuned" the article to search engines. To choose the title / keyword should go to the Google home page and try combinations of words, with quotation marks in the search. For example, "combine keywords" at the time of writing this sentence yielded 956 results. To appear on the first page of Google, the general approach is to choose phrases that get between 500 and 5000 results.

This has a good relationship between competition and potential traffic. Most important variables to consider: keyword density (keyword density). Keyword density is the number of occurrences keyword in the article expressed in percentage. It is recommended that 2% to 5%. Relevance of the article title, description and relevance of the relevance of the keywords.

The relevance basically means that the words of the title, description and keywords are contained in the article. In general, the three relevances should be as close as possible to 100%. In the case of title and keywords is fairly easy to achieve 100% in the description requires some more work. Write the article and publish it: There are several sites that publish articles in Spanish. While anyone with a page ranking (Google page rank) equal to 2 is functional to appear on the first page of Google, you should prefer to have a page rank of 3 or 4. Optimization Tools: SEO Analyzer. To determine the percentages of the three relevance of and make corrections if necessary. Meter keyword density. To check the keyword density is within target range. If this density is very low (less than 2%) removes the significance of the article, if this density is very high (greater than 5%) can be considered spam. These are the basic tasks to appear on the first page of Google. For those interested in pursuing this issue I leave three links. The first is a simple and straightforward guide to dominate the search engines, the best that is available in Spanish in my opinion. The other two are relevant parser and analyzer keyword density, both very good and easy to use.