In these transformations does not appraise the certain the wrong one, that they are characterized as labels who the society uses to mark the individuals and classrooms, but the different one. Questions as these, pparently of pedagogical matrix, require ampler understanding of the education of the language materna, mainly in capitalist societies, characterized for social, ideological differences, that they do not leave to reflect the consequences in the education. In this scene, the position of the school, in relation to the education of the language materna, is of that the pupils of the popular, falantes layers of variety not-standard, ignore its linguistic variety substituting them for the only accepted variety as ' ' correta' ' , the variety standard of the ruling classes. One of the main causes of a language education materna badly guided in some schools is the estimated one of that the pupil does not know the language, taking it to concentrate it its grammatical efforts and attention in the theories and rules, calling as ' ' it speaks of ignorantes' ' the language of the inferior social classes, summarizing to the professor the function to correct the errors of the pupil, imposing to them said forms as correct. It is common to see professors who teach to the language materna, unsatisfied with the work, frustrated, transferring the guilt of the problems to the pupil, complaining of that the same it has overhead linguistic, that does not understand what it reads, that they disdain the education of the grammar; rare times the professor if sees as basic part of this gear, losing of sight the paper that has to play in the improvement of the quality of education. They meet inside of one same country, conflicts how much to the concept of a correct language in determined contexts, and extending this look, it is observed that inside of one exactly been, verify varied types of preconception, as example, when linguajar of the people of the capital front to the one of the interior is compared.
Actually the concept of 'spirit of capitalism' appears as in Weber's definition of that system of thought, which is characterized by systematic and rational pursuit of legitimate profit within their profession. Weber shows that the pursuit of vocation, achievement – the capitalist only feature. Capitalist ethics assumes a certain ideal. A person associated with that ideal, must have a number of qualities and undergo the prescribed path. First and foremost, "capitalist" person is characterized by hard work and thrift.
With these qualities, he is dedicated to and receives certain result – solves the problem of life support. By taking his business-like "in their". And as the highest award of recognition he gets other people. That this is done self-actualization of man, saying, modern language. Thus, Max Weber and Abraham Maslow gave a description of the motivational principles of Western man: should strive to achieve (goal setting) must rely only on themselves, their strength – exercise "Private initiative", to achieve the desired aim in stages, gradually realizing their needs (planning), action must be rational, ie individual must clearly define what he aspires to and what means, "rationality" is accepted by the individual as the western "correct" way of action. In the early twentieth century, Frederick Taylor and Henry Ford, the genius felt this principle, developed the basis of the motivation system in Western society, building on its self-stimulation. However, this principle has faced some difficulties in other cultures (eg Japanese), where it was not applicable. And as in Russia? Individual pacing labor, as it turned out, poorly applied in Russia. This is because the organization needs in the Russian society has a different ethical system than in the West.
Since the time of the industrial revolution, in middle of century XVIII, that the workers in the entire world fear the loss of the job as result of the technological advances. At the time, the machines had brought greater productivity for the industry, but they had destroyed many ranks of work manual. Other occupations, however, had been created to give have supported to a system of more modern production. This process if has repeated throughout centuries, whenever a technology is substituted by another one. The question that if places currently, is to know if the speed with that the technological innovations ' ' destroem' ' jobs are bigger of what the sprouting of new ranks of work. According to reviewed Technology Review, of the Institute of Technology of Massachusetts (MIT), in the United States, the American product grew in the last five years, but the amount of lost jobs arrived the six million more than. It is possible that factors as terceirizao of man power is of the country has affected these numbers, but the analyst believes that the responsible greater for the exaggeration between economic growth and generation of job has been the automation. Nobel of economy in 2010, professor Peter Diamond, does not believe that the technological innovations provoke a permanent reduction in the job, but foresees an increase in the income concentration as consequncia.
An option to the search for job has been the empreendedorismo. That is, to use to advantage the chances that appear with the technological advances and to become entrepreneur. The business plan, therefore, can be the best alternative to the lost job for the automation. Ricardo Keys Rasp