Mix Marketing Instruments

Sep 12
Posted by jose Filed in News

The classic marketing mix consists of four instruments of the classical marketing mix consists of the 4 essential marketing tools: product, price, distribution and communication. This known as well as 4-P mix (product, price, placement and promotion) product (product selection, quality, design, properties, brand name, etc.) The product policy is the core piece of the marketing management, because it is engaged in the development, production and selection of products that the company edited the market. It deals primarily with the development and production of products that meet the needs of the customer and increase sales. At the same time she has the task to plan the production, so that corporate capacity utilised, financial risks kept low and profit and sales are. Finally, the product policy for product and brand image is responsible. Price the price policy is (list price, discounts, discounts, credit terms) busy with the financial side of market research and the fixing of prices of the products offered by the company to the content. It also includes the payment terms (terms and conditions), which is granted to the customer.

Distribution (outlets, sales area, range, sale places, transport and logistics) distribution policy identifies all processes and decisions. the transportation of the product from the company or its production facility to the customers or end users dealing with that. She can therefore be described as sum of all measures that are aimed to gain presence in the consumer market, the sales goods. Communication (promotion, advertising, sales force, Public Relations, direct marketing) conveys the communication policy of the company to other market actors, to get them to certain behaviors or settings. It aims to inform consumers about product characteristics and-vorzuge, to actively support the sales activities. It will also bind to deepen the product or the brand. Ing.

Advertising Agencies

Feb 9
Posted by jose Filed in News

Sooner or later every company requires good-quality advertising campaign .. And it normally can only provide a good advertising agency .. Without hesitation Hikmet Ersek explained all about the problem. It is clear to anyone who has been in business. Here I am, feeling like a need, decided in advance to ask who and what offers in Moscow. The easiest and fastest way to come to mind – of course, searching the Internet. Said than done, the search engine gave a lot of links and I started watching them. Of services which theoretically could be offered by advertising agencies, interested me most, especially the outdoor advertising (billboards, banners, light boxes, signage, etc.), advertising in media and advertising on transport.

Also I looked in the direction of PR, BTL and promotions .. Of course, most of it offered almost all of the top ten, if granted by a search engine. The results of their research and I would like to share, placing viewed sites in a kind of ranking. The most solid impression site advertising agency InterSolar Total (). To tell the truth – a feeling of solidity of the company arose immediately from the home page. Already in appearance it became clear – this is professionals.

This is a full service advertising agency that is offering all possible kinds of advertising services. Here and production of radio and TV advertising with its layout, and design to printing (not paid attention and souvenirs products), and creative, and outdoor advertising, advertising and transportation. Engaged as InterSolar Total Public Relations and promotions ..

Satisfied Marketing

Dec 4
Posted by jose Filed in News

Sales acceleration 2.0: Happy customers to joyful new customer referral marketing is mouth-to-ear marketing. Therefore, the authentic, credible mouth is crucial for successful referral marketing. And not the sales representative, not the glossy brochure and not the advert in a magazine has also: the satisfied clients of the company have a hundred, or even thousands of times. Referral marketing: from the mouth into the ear and directly in the head that applies everywhere, on B2B purchase and procurement markets as well as on B2C consumer markets: who wants to buy a product, change the supplier, or make an investment, provides advance information. He interviewed reliable sources, researched on the Internet and ask friends or business associates. This equally applies to services. Business customers discuss frequently the services of consultancy or IT service providers, private customers inform others about their experiences with doctors: “maybe you have a recommendation for” a good Podiatrist?” Satisfied customers are a good sales person recommendation marketing is so easy! Referral marketing is not even something really new? But in the past few decades, many companies before loud focusing on the goal of “New customers” have lost the most promising route to your destination from the eyes.

Companies that focus only on new customer acquisition, risk to lose their most important advocate and recommendation donors. The regulars are willing quickly with just a little effort and care to other purchase-related recommendations. Enthusiastic customers who want to achieve satisfaction the best salespeople, must meet the expectations of our customers. If customers are to report but by itself and without asking about their experiences with a particular company, its products and services, they must not only be satisfied, but be enthusiastic. Enthusiasm is caused by exceeding the expectations of the customers. This required a little imagination is a clear control Business, marketing and sales management, but also a particular setting of the entire workforce. Recommendation marketing in motion bring every entrepreneurial change raises resistance in parts of the workforce.

If people want to break new ground and have other things to do, to leave but old behaviors, they must be convinced and even the most enthusiastic of the new way. An in-house workshop “Referral marketing” with the leading referral marketing specialist Anne M. Schuller can do wonders here. Anne M. Schuller motivates people, persuade people, rips with them and inspires them. You lit the flame of enthusiasm in the hearts and minds of the people, so they fan the fire in the hearts and minds of customers. Enthusiasm by enthusiasm of the loyalty marketing workshop with the bestselling author is an experience that is appropriate also as an incentive for service providers and managers. While are in plenary to lay foundations and technical content, be in specific topics and their implementation around the referral marketing edited single working groups.

Business Success Factor

Apr 19
Posted by jose Filed in News

Common reason for failure: missing analysis and strategy according to the Federal Ministry for economy, are bankruptcies among other factors to 30% on planning deficiencies and 61% on lack of information the contractor due to. In these areas objectives, corporate strategy, and the fall upstream, a detailed location and target group analysis. You can pump as much money in a company in principle as you want. But if you don’t know who your customers are and how you can inspire them for themselves, that leads not to the success. As to create regular timeslot business strategy, to plan, targets and last action implementation are not only a must, but even the actual task and duty of the Executive Board”, so Jasmin Dehl, managing partner of team Vinco. Who should take care of otherwise and are responsible for this?” Until the results of an analysis, the basis for qualified business decisions.

Ideally a customer analysis prior to establishing existence should be performed to assess and immediately pass a customized corporate design opportunities and risks from the outset”, more so Dehl. But later in the business process, these results are not rigid, but it is over and over again on the developments set to act not only to respond.” Here, not only the classic characteristics such as age, gender, purchasing power, education, place of residence or professional position and private situation played a major role. It is crucial to know how customers think. How he do more global issues such as politics, religion or the general attitude towards people and businesses he had. Only who knows his customers, know what they expect and can get to the exciting task to meet those expectations.” Similar applies to the analysis of the business location. Because it follows when and where to reach its customers. Essential content the detailed lighting of hard and soft location factors are: location, proximity to markets, competition, tradition, expansion opportunities, social factors, population structure, level of education and costs are only a few parent tags. The subject site analysis is even a bone of contention in the franchise area”which can lead to legal action: whether the franchisor owes a site analysis within the framework of its disclosure, is extremely controversial.

Obligation of the franchisor’s is partially been answered in the affirmative, partially rejected by the case-law. This is important with regard to the question of whether the absence of a reputable site breakdown of claims for damages of the franchisee’s breach of pre-contractual information obligations may trigger. The importance of analysis and corresponding strategy for a predictable business success are greater than ever in times of saturated markets. Is this task alone, unable to cope, it is advisable in any case to be professionally advise and accompany.

Payment Click

Nov 2
Posted by jose Filed in News

Thus it is, more and more companies realize that using adwords, can be made profitable all the investment in publicity. Many companies have stopped publicitar themselves in other average ones to go to the payment through click. A system where one identifies the potential client. Adwords is the most efficient and cheap form to obtain clients. And it is that simply, is offered to whom looks for your services to him, the opportunity of which it sees what you offer.

And in addition, one is only pleased by the click of the potential client. Pinsalo, is like going out and knowledge exactly those people to whom it interests to them what you offer. Instead of gastarte 5,000 Euros in an enormous poster, where you announce and where everybody can see it in a crossing site. Instead of that, you spend very little money to let know him to whom it interests your information to him. Burglaryable is an option very, that is to say, small businesses can determine their cost to 3 to the day. Thus during many days, we put 30, you will have seen of all the key words by which they have entered his Web, only end up buying by 3 or 4 types of words.

Thus it is arrived at the situation in which the advertiser pays everything what the market gives because leaves profitable to pay to him by the key words that sell. No longer it pays by any word, but it pays by the words that have demonstrated statistically that the users are going to buy. For example, if the click leaves to 0.30, to bring 100 30 people it costs. We have 100 people who will arrive at our Web to see what we offer. If the ratio of conversion is of a 1%. It means that of those 100 people it will only buy one to us. Finally, if the product that we sell hill 90 and to bring to those 30 potential visits has cost, we are making profitable the campaign of adwords. We make money, inviertiendo in publicity. If the payment by click seems to you troublesome and you have chosen to put an enormous poster in a site with much visibility, that will not allow to locate you to your ideal client. In addition that it requires of a strong investment, in principle, difficult to make profitable. It is like killing flies to cannon shots. The publicity with announcements using adwords is a task that it requires of much experience. You can to learn more in agency of adwords. Also they have its branch in Barcelona, you can see it in adwords in Barcelona.

Sara Carbonero

Oct 29
Posted by jose Filed in News

Sara Carbonero make-up in the world of celebrities makeup mark and create trend with her looks. In these moments, sara carbonero clothing is one of the most copied. Our most glamorous journalist has become a fashion icon and one of the most sought-after styles. Everything that puts creates trend, is always impeccable, whatever the occasion. It has not only a spectacular beauty if not that also make the most with the help of makeup and has a style that sets the trend. Today we are going to analyse her look step by step so you can get it easily. Because, what is it that makes clothes Sara Carbonero is perfect? Very simple: care to the smallest detail. It can boast of beautiful and radiant skin, defined look, marked cheeks and juicy lips.

See step by step: velvet key Sara Carbonero makeup skin is the skin. To begin you must be very well prepared skin. The first step is to apply an illuminator corrector in the zone of the eyecup. The next step is to use a base in the same tone the skin to unify with help of a synthetic hair brush. Then must make corrections to the face, using a corrector clear for area around of eyes and a dark spell to cheekbones, Chin and forehead. Finally, should qualify with loose powder to get that so flattering velvet effect.

Look defined the strong point of the makeup of Sara Carbonero, is highlight the look. She has beautiful eyes, and to make them the most, uses a shadow base tone vanilla to give light below the eyebrow and shadows toasted in the eyelid, creating a semiahumado effect. It is very important to delineate eyes inside and out to define the look and apply great lash mascara. Cheekbone marked on the makeup of Sara Carbonero cheekbones are defined and marked with a tanning powder gold and matte. It must apply the product with a thick, beveled brush and smudge very well so that the effect is natural. The finishing touch will be a bit of illuminator in the high zone of the cheekbone to give light to makeup. Lips of candy in the makeup of Sara Carbonero, lips are well shaped and disguised with a creamy lipstick in beige tone. It has a fleshy, pretty mouth and should apply a gloss over lipstick point to give a juicy touch. Hair soft and shiny makeup of Sara Carbonero is completed with a spectacular mane. Nice, shiny and silky hair will be the grand finale to look used the iron to straighten your hair and give shape to some strategic strands. About author: Tuimagenpersonal provides information about Sara carbonero clothing and personal style, how select clothes and the best brands of accessories that will be used for an artist of makeup for more details visit. Source: Press release sent by staff.

Product Colors

Nov 30
Posted by jose Filed in News

There are so many fonts that are already used somewhere. If you want to have your own font, you have to throw a certain amount of money for it. At selecting a font, it should check and make sure that the font is well printed, and no irregularities. If all goes well, then you fit such a font. Make sure it looks well to the web version. Make sure that the font has all the characteristics that you wish to use later. Do not use fonts that do not have numbers and some letters. Suddenly they will need to create brochures and other Pos (Pos) materials.

Interestingly, that so many people associate the product with any type of font. The consumer was accustomed to seeing high-quality text on television, in print advertising and film. Do your potential customers should not be a sensation cheap your product. Although in reality it may be cheaper, but most importantly do not allow it to look like. When the font understood, the next step is color scheme. Color quality. Most people do not pay special attention to color. But this is an important aspect of everyday life.

We constantly use it for communication. Color us as a signal to the senses. This kind of language used, in which there are many values. Each design decision made by a variety of colors and shades. We must not fear to mix colors. Find a color that would express the essence of your business. There are two varieties of colors. 1. A contrasting color – when mixed with a lighter shade to get a different color. TV and computer screens are a case in point 2. Pale colors are just mixing paint or ink. The form of the logo. On the first stage of the design of the logo, it is necessary to determine its extent. It is a hard stage. Maybe a lot of creative ideas, but do not start with anything. Before you choose a shape necessary to define the purpose of design. The marketing objective logo – it should be compact and small. The design should clearly look at and small sizes. If a company has a long name, it is better naming break it up so that it was as part of the logo. Regardless of the form of still try to avoid complicated forms, such as skulls or guitars, because they require a large print costs. The outcome is important to determine what will be part of the logo. If a suitable option is the name of the company, it must be inserted into the logo. Or, you can create a visual image of the logo, which would cause a person to associate it just with your company. But it's at if you have not in the abstract title. It could be anything drawing particular item or something else. Simply, he must be special and different from other logos. The main quality of the logo – has to be memorable at the same time not too slozhnym.Vizualnye images of people and other structural shapes can be confusing. It is necessary that people see your logo, and he remained in his memory. That's the main reason for creating the logo.

High Advertising

Nov 15
Posted by jose Filed in News

In our technological age the usual banners and structures on which they are attached, may seem out of date. Surprisingly, the contrary, they appeared in the advertising industry not so long ago and now experiencing a real boom. The first mobile stands appeared about 25 years ago, although the banners or any other "large" posters, placards or pictures are used for a long time, they were glued and then tied for the grommets, but in any case, expensive to use a picture can be 1-2 times. Along with the mobile exhibition stands and developed printing industry. Nowadays, mobile stands continues to evolve constructively, and their area of applications are constantly expanding. Over the short history of mobile advertising equipment formed the existing saychas current models.

Mobile stands – is a versatile set of lightweight structures for field (Advertising) measures the distinctive advantage is the possibility of quick assembly. Mobile stands are easy to use and, thanks to modern technology, has attracted attention due to the use of bright and rich graphic panels. And you already have a mobile booth? You already are using these great promotional and exhibition designs for marketing activities? Or are you just now thinking over the necessity for the acquisition of modern advertising equipment? To get started immediately decide for yourself, why do we need a mobile booth: – improve the image of the company – to help sell more our products – to provide our customers with a wide range of services – to help properly convey information to consumers can achieve these goals, for example, by participating in this type of marketing activities such as: – Fair (Local, regional and international) – Promo-, PR-actions and presentations – Field sales representatives demonstrate – Conferences, congresses and Economic Forums – Lectures and miniseminary – Event – High competition events requires all companies to be more active promotion. Promotions have become commonplace for many producers. Promotions can be divided into two types: – with manager demonstrator, when the mobile stand, accompanied by his presentation – without the involvement of promoter-demonstrator, when graphic panels, placed on a mobile stand, and other promotional materials are self-sufficient role. On these important marketing activities, the following advantages of mobile stands: – Mobile Stands attract maximum attention, taking up little space – you're not tied to a particular place and you can place your mobile exhibit exactly where is your target audience – in front, in cash, on the contrary showcases the goods – the advertising budget savings associated with repetitive use of advertising equipment – mobile stands may be used as a self-sufficient element of advertising, or as an element accompanying speech demonstrator – mobile stand creates a positive image for your company spite of all the knowledge you always want to see for himself. Come and feel good with his hands.

Especially great desire to see all the products in one place, hear the opinion of an impartial expert. In case of purchase of advertising or exhibition equipment, we also are entitled to a place where all the manufacturers Mobile booths – a kind of exhibition of mobile stands. And also on the staff of professional consultants, who are always happy to provide comprehensive information on any manufacturer. We are waiting for you at our office and demozale at: Kosmodamianskaya nab., 4

Sells Goals Objectives Feature

Nov 4
Posted by jose Filed in News

Text that prodaet.Tseli, objectives, role. First of all, however trite it may sound, when you write a sales letter – do it with great enthusiasm and energy! Let the pages of this text, pour your emotions! Do not just beat the keys of a keyboard or a pen drive on a paper, and get drunk with this process, be it the process! Enjoy a sincere admiration for your proposed products of the benefits and prospects that it will provide your buyer. Shall describe in detail all of this, and let your sincerity flows from paper directly to the consumer! Turn back a few blocks: emotionally colored and emotionally charged stories, a small pinch intelligent humor, words that evoke the mind of the reader vivid images. Also not unimportant detail when you write a good ad text should pay close attention to headings. Why them? First of all, because the title is at least half uspeha.Eto is where your selling texts lose most people.

Is where all your work can go down the drain. The title can ruin everything, if it is written correctly. Y there is no header hit the target reader. There is no purpose to sell your product. The sole purpose of the title should be to make a person read your first paragraph. What you write after the header. Experiment: come up with a strange, veiled title.

For example: The night mist, the hour has come. Ready? This seemingly strange ironic title will attract the attention of man, and he will definitely read the next paragraph. You can also use the title date, an upcoming event that a person has in mind a framework in which to operate (have time / do not have time). With regard to the length of the header, it does not matter how long he will let him to live his life. Most importantly, it served its function. He should make a person read the next paragraph. Also, note the following important detail. Marketing text will not be able settle in the customer desire to purchase this product, which it simply is not needed and does not have any value for him initially. All that can sell the text – this is to stir, shake dreams and desires, to kindle a fire, which is already in the heart, mind and soul of the buyer. The only thing that can sell the text – this is to focus all existing target market emotions around a particular product or service. Take these factors into account, and it necessarily bring you closer to the goal. Namely – to increase sales and improve the efficiency of your company.

How Marketing Works In The Life ?

Oct 31
Posted by jose Filed in News

Recently, I somehow became a little to write about marketing, more sales. To be honest, it's because marketing piece is thin, while sales of more rough and can be measured. For example, I still do not know on how to measure work marketing. In addition, there is quite difficult to predict anything. In sales are clearer. Went to the client and you are either sold or not. I think so, that in small business marketing in general is not needed.

When you're just starting out, then it makes no sense to think about how you "show off" to get noticed. All the crap about viral marketing, marketing, and other trusted marketing – it's garbage, until you have a sales system. A simple example. Ventilation. Ventilation need to ventilate the room. The ventilation system is constructed so that air circulation there was as efficient as possible. When air is circulated by itself (that is, when there is a system), then we can think about how to improve this system (to increase air flow or temperature control).

In this case, put conditioner. So the market is a kind of marketing and air conditioning. It contributes to the fact that the air circulation is more efficient. No more. But without the ventilation system of the air conditioner does not make sense whatsoever. It would be idle. Look. You have decided to sell cell phones. Hung up ads, but you do not have, nor suppliers or channels, even the money to pay the bills is not enough. Well, you call people and use? Before that, we should at least negotiate with suppliers to buy a point in a public place and hang the sign "For Sale phones." Here is a minimal system. A more you can do an online store, to hang ads and undress girls in exchange for the phone. So remember this idea, as long as you do not have a system that sells the product – think about marketing is not even necessary. PS There is little cit. If you just want to test the market, then you can start advertising and affordable marketing campaign. What do you think? (: