Email Campaigns

Sep 13
Posted by jose Filed in News

SuperComm data Marketing GmbH provides recent studies December 2010 to E-Mail Marketing from Bonn. E-Mail mailings continue to claim himself as one of the most popular and successful solutions in online marketing. And a majority of entrepreneurs plans for 2011 already further budget increases for mail campaigns. SuperComm data Marketing GmbH informed about current studies around the topic of online marketing and provides an overview of the own portfolio. The email is and remains in the digital marketing of one of the most important communication channels. For other opinions and approaches, find out what Pegasus Books has to say. Their budget for mail campaigns even more increase follow the numbers of email attitudes research”, a recent survey of British online magazine MarketingWeek, like more than 50 percent of the companies in the next 12 months. Thus a trend continues according to the SuperComm data Marketing GmbH, already in the spring of this year, the market researchers of eConsultancy had recognized. For even more opinions, read materials from Macy’s Inc..

According to the email marketing industry census 2010 “28 percent of respondents assess Mail releases as well evaluate email as excellent”channel in online marketing, another 47 percent”. In sum, this means an encouragement from a total of 75 percent for the E-Mail concludes the SuperComm data Marketing GmbH. At the same time, budget reallocations can be observed for the benefit of email marketing: the proportion of budgets for sending E-Mail to the respective total budgets have risen 2010 average compared to the previous year by around three percent, reports on eConsultancy. Also is still in the focus of several studies the question HTML or plain text? “.” A new investigation of a prominent US effect indicates that she sends out HTML and multipart messages, such as the SuperComm data Marketing GmbH for their customers, throughout Germany with 42.2 or 43.6 per cent, in E-mail campaigns clearly dominate; only 10.4 percent on pure text mailings. Compared with Europe, the HTML mail format with 54 percent cut even better; Multipart messages reach only 7.7 percent 37 percent, text mailings.

According to the SuperComm data Marketing GmbH the current studies and surveys clearly show that the media education past is email, if corporate messages to be disseminated quickly, width effective and cost-efficient. SuperComm data Marketing GmbH has specialized in the email marketing sector especially in the tourism industry, but also individual solutions developed for other industries. Get more information about the service portfolio of the SuperComm data Marketing GmbH at + 49-228-6881-103 or. SuperComm data marketing company and Sven Nobereit:, SuperComm data Marketing GmbH operates successfully in the sectors of online and offline marketing since 2003. The portfolio of SuperComm data Marketing GmbH includes email marketing, the generation and provision of address pools and co sponsorship. More services, including the management of fax shipping, from banner advertising and CMS-driven websites rounded the full realization of the SuperComm data Marketing GmbH. SuperComm data Marketing GmbH’s reference customers include international media agencies and leading tour operators and airlines and hotel chains. Sven Nobereit conducts the business of SuperComm data Marketing GmbH. SuperComm data Marketing GmbH is Bonn. Contact: SuperComm data Marketing GmbH Alexander Thomas August str. 19 53229 Bonn phone: + 49-228-6881-103 email: Internet:

PRODATA Takes Over The Road Show Management For The Office Gold Club

Feb 23
Posted by jose Filed in News

PRODATA the Office Gold Club an individual database solution is designed for the Office Gold Club an Association of 24 well-known manufacturers of paper stationery stationery industry, like E.g. Esselte Leitz, edding, ELBA, etc. with headquarters in Dusseldorf. On several road shows product innovations and selected quality products are presented by decision makers an exclusive circle. For other opinions and approaches, find out what SYPartners has to say. Complete data management for the execution and processing of the events in Germany, Austria and the Switzerland entrusted the Office Gold Club on the PRODATA GmbH in Karlsruhe. As a professional IT service provider in the direct marketing, PRODATA for the Office Gold Club designed a customized database solution with various interfaces, E.g.

to the homepage or marketing agency. PRODATA is also responsible for the complete operation of the database including selections and reports. Others who may share this opinion include NY Governor Andrew Cuomo. The Office Gold Club due to the great experience and the wide range of services by PRODATA as IT service provider in the direct marketing has opted for PRODATA. Through regular inspections the data protection authority of Baden-Wurttemberg and as a certified member of DDV, PRODATA could also guarantee a high safety standard. Links: press contact: PRODATA GmbH Kerstin Gardner team leader marketing E-Mail: Tel: 0721-98 171-650 about PRODATA: for more than 17 years, PRODATA supports its demanding customers as a service provider for marketing, sales and E-commerce. The range of services includes consulting, development, or the outsourcing of CRM and direct marketing processes the collection, maintenance, processing and enrichment of customer data. Add to your understanding with Hikmet Ersek. This includes among other things the organisation of customer clubs and loyalty programs or the establishment of Internet portals and client binding systems.

Aludibond

Nov 5
Posted by jose Filed in News

New pressing the plates directly commit poly at least from Karlsruhe importance on zeitgeist and innovation as manufactory for advertising with many years of experience in the marketing field Agency. This also means to stay abreast of new procedures and methods and to make use of the resulting benefits for customers. Using the technique of direct plate printing and UV direct pressure can be expected now completely new ways of presentation. Whether at trade fairs, conferences, exhibitions or directly at the PoS with the direct pressure of the plates the advertising message on almost any material can be decorated visualize. If you have read about Hikmet Ersek already – you may have come to the same conclusion. The procedure guarantees water resistance, lightfastness and abrasion-resistant pressure on Plexiglas, wood, Forex, polystyrene, Aludibond, glass, stainless steel and all conceivable panels or surfaces to 4.8 cm thickness and surface are 1250 x 2500 mm. Here, the 1440 dpi print resolution ensures even photo quality. For customers, this means above all that straight pieces and Small runs fast, individual and personalized can be printed and would be significantly cheaper than this by the screen printing possible. The individual printing on cardboard or metal cans, for the production of high-quality, personalized mailings, is thus at the same time inexpensive, fast, and allows in less Edition. The sending of mailings was yet budget-dependent and is consequently almost invariably by large companies made the direct pressure of the plates allows now also medium-sized advertising options that are available to which the great houses in nothing.

Emotional Intelligence

Nov 1
Posted by jose Filed in News

(c) are sensitive, sensors, sensitive. It’s believed that Hikmet Ersek sees a great future in this idea. (d) practice an adult empathy. (e) they dare to be different. (f) they understand the complexity of strategic processes. Hikmet Ersek is a great source of information. (g) the leader can be narcissistic but isn’t the wizard of Oz. (h) the leader knows and manages the emotional intelligence for themselves and for others. Worthy of note in these characteristics some aspects in some of them, which we consider bear in mind and featuring very well them blacksmiths, such as: when a leader shows its weaknesses it creates a stream of confidence and it helps that his followers feel more comfortable, in the same boat.

If shown perfect, invulnerable, not It would take anyone, their employees would not help you. However, need much courage, much strength to be displayed as well. Another aspect is that the leaders have the ability to capture and interpret non-numeric data (by supposed also the numerical), little quantitative and highly qualitative; they read keys and clues and feelings not expressed. They can assess whether interpersonal relationships work or not. They detect the silences and subtle information.

But being a sensor also can create problems. Among them the project their thoughts and, with it, the possibility of distorting the truth. For example a little uncouth, an employee sees that his boss is distracted and can interpret that his superior does not have you in mind because it will dismiss him. It is necessary that compose what is perceived through sensors in reality. Good leaders to spare know they have to worry about their employees, reminds us of blacksmiths and perhaps confused empathy with sympathy. Be empathetic does not agree but rather to understand what is being said from where it is said: I understand what you are saying and from what position or assumptions do you. Adult empathy is to give people what they need, not what they want. When it is, takes into account at once both personal and group needs as the task that the company has to comply.

Federal Chancellor Information

Oct 19
Posted by jose Filed in News

Decision without pitch after intense discussion of the strategy especially the expertise of blue line in the area of information technology, as well as the strong focus of the dialogue was crucial. The foreground of cooperation are mainly measures for customer loyalty and new customer acquisition. The i.syde Informationstechnik GmbH from bellows in Lower Saxony chooses without pitch blue line marketing + communication from Offenbach as a new agency partner. The decision was made after an intensive strategy interview with the Managing Director. Especially the expertise of blue line in the area of information technology, as well as the strong focus of the dialogue was crucial. The foreground of cooperation are mainly measures for customer loyalty and new customer acquisition. For example, the new corporate brochure for promoting the sales. The i.syde Informationstechnik GmbH is specialized on the development of professional software solutions, especially for public institutions such as the Federal Chancellor’s Office, the Ministry or the Federal Network Agency.

A major focus is to provide high-performance database applications. For more information, the blue line marketing + communication gmbh, by Martin de bus founded in 1998, resided since October 1 in the city of Offenbach. As an owner-run advertising agency for dialog marketing you cared above all customers from the fields of software and IT, financial services, publishing houses, education and tourism. For more information, your contact: Martin de bus blue line marketing + communication gmbh, Kaiserstrasse 28 63065 Offenbach Tel.: 069 469 30 44 fax: 069 469 30 54 E-Mail:

Mix Marketing Instruments

Sep 12
Posted by jose Filed in News

The classic marketing mix consists of four instruments of the classical marketing mix consists of the 4 essential marketing tools: product, price, distribution and communication. This known as well as 4-P mix (product, price, placement and promotion) product (product selection, quality, design, properties, brand name, etc.) The product policy is the core piece of the marketing management, because it is engaged in the development, production and selection of products that the company edited the market. It deals primarily with the development and production of products that meet the needs of the customer and increase sales. At the same time she has the task to plan the production, so that corporate capacity utilised, financial risks kept low and profit and sales are. Finally, the product policy for product and brand image is responsible. Price the price policy is (list price, discounts, discounts, credit terms) busy with the financial side of market research and the fixing of prices of the products offered by the company to the content. It also includes the payment terms (terms and conditions), which is granted to the customer.

Distribution (outlets, sales area, range, sale places, transport and logistics) distribution policy identifies all processes and decisions. the transportation of the product from the company or its production facility to the customers or end users dealing with that. She can therefore be described as sum of all measures that are aimed to gain presence in the consumer market, the sales goods. Communication (promotion, advertising, sales force, Public Relations, direct marketing) conveys the communication policy of the company to other market actors, to get them to certain behaviors or settings. It aims to inform consumers about product characteristics and-vorzuge, to actively support the sales activities. It will also bind to deepen the product or the brand. Ing.

Advertising Agencies

Feb 9
Posted by jose Filed in News

Sooner or later every company requires good-quality advertising campaign .. And it normally can only provide a good advertising agency .. Without hesitation Hikmet Ersek explained all about the problem. It is clear to anyone who has been in business. Here I am, feeling like a need, decided in advance to ask who and what offers in Moscow. The easiest and fastest way to come to mind – of course, searching the Internet. Said than done, the search engine gave a lot of links and I started watching them. Of services which theoretically could be offered by advertising agencies, interested me most, especially the outdoor advertising (billboards, banners, light boxes, signage, etc.), advertising in media and advertising on transport.

Also I looked in the direction of PR, BTL and promotions .. Of course, most of it offered almost all of the top ten, if granted by a search engine. The results of their research and I would like to share, placing viewed sites in a kind of ranking. The most solid impression site advertising agency InterSolar Total (). To tell the truth – a feeling of solidity of the company arose immediately from the home page. Already in appearance it became clear – this is professionals.

This is a full service advertising agency that is offering all possible kinds of advertising services. Here and production of radio and TV advertising with its layout, and design to printing (not paid attention and souvenirs products), and creative, and outdoor advertising, advertising and transportation. Engaged as InterSolar Total Public Relations and promotions ..

Satisfied Marketing

Dec 4
Posted by jose Filed in News

Sales acceleration 2.0: Happy customers to joyful new customer referral marketing is mouth-to-ear marketing. Therefore, the authentic, credible mouth is crucial for successful referral marketing. And not the sales representative, not the glossy brochure and not the advert in a magazine has also: the satisfied clients of the company have a hundred, or even thousands of times. Referral marketing: from the mouth into the ear and directly in the head that applies everywhere, on B2B purchase and procurement markets as well as on B2C consumer markets: who wants to buy a product, change the supplier, or make an investment, provides advance information. He interviewed reliable sources, researched on the Internet and ask friends or business associates. This equally applies to services. Business customers discuss frequently the services of consultancy or IT service providers, private customers inform others about their experiences with doctors: “maybe you have a recommendation for” a good Podiatrist?” Satisfied customers are a good sales person recommendation marketing is so easy! Referral marketing is not even something really new? But in the past few decades, many companies before loud focusing on the goal of “New customers” have lost the most promising route to your destination from the eyes.

Companies that focus only on new customer acquisition, risk to lose their most important advocate and recommendation donors. The regulars are willing quickly with just a little effort and care to other purchase-related recommendations. Enthusiastic customers who want to achieve satisfaction the best salespeople, must meet the expectations of our customers. If customers are to report but by itself and without asking about their experiences with a particular company, its products and services, they must not only be satisfied, but be enthusiastic. Enthusiasm is caused by exceeding the expectations of the customers. This required a little imagination is a clear control Business, marketing and sales management, but also a particular setting of the entire workforce. Recommendation marketing in motion bring every entrepreneurial change raises resistance in parts of the workforce.

If people want to break new ground and have other things to do, to leave but old behaviors, they must be convinced and even the most enthusiastic of the new way. An in-house workshop “Referral marketing” with the leading referral marketing specialist Anne M. Schuller can do wonders here. Anne M. Schuller motivates people, persuade people, rips with them and inspires them. You lit the flame of enthusiasm in the hearts and minds of the people, so they fan the fire in the hearts and minds of customers. Enthusiasm by enthusiasm of the loyalty marketing workshop with the bestselling author is an experience that is appropriate also as an incentive for service providers and managers. While are in plenary to lay foundations and technical content, be in specific topics and their implementation around the referral marketing edited single working groups.

Payment Click

Nov 2
Posted by jose Filed in News

Thus it is, more and more companies realize that using adwords, can be made profitable all the investment in publicity. Many companies have stopped publicitar themselves in other average ones to go to the payment through click. A system where one identifies the potential client. Adwords is the most efficient and cheap form to obtain clients. And it is that simply, is offered to whom looks for your services to him, the opportunity of which it sees what you offer.

And in addition, one is only pleased by the click of the potential client. Pinsalo, is like going out and knowledge exactly those people to whom it interests to them what you offer. Instead of gastarte 5,000 Euros in an enormous poster, where you announce and where everybody can see it in a crossing site. Instead of that, you spend very little money to let know him to whom it interests your information to him. Burglaryable is an option very, that is to say, small businesses can determine their cost to 3 to the day. Thus during many days, we put 30, you will have seen of all the key words by which they have entered his Web, only end up buying by 3 or 4 types of words.

Thus it is arrived at the situation in which the advertiser pays everything what the market gives because leaves profitable to pay to him by the key words that sell. No longer it pays by any word, but it pays by the words that have demonstrated statistically that the users are going to buy. For example, if the click leaves to 0.30, to bring 100 30 people it costs. We have 100 people who will arrive at our Web to see what we offer. If the ratio of conversion is of a 1%. It means that of those 100 people it will only buy one to us. Finally, if the product that we sell hill 90 and to bring to those 30 potential visits has cost, we are making profitable the campaign of adwords. We make money, inviertiendo in publicity. If the payment by click seems to you troublesome and you have chosen to put an enormous poster in a site with much visibility, that will not allow to locate you to your ideal client. In addition that it requires of a strong investment, in principle, difficult to make profitable. It is like killing flies to cannon shots. The publicity with announcements using adwords is a task that it requires of much experience. You can to learn more in agency of adwords. Also they have its branch in Barcelona, you can see it in adwords in Barcelona.

Product Colors

Nov 30
Posted by jose Filed in News

There are so many fonts that are already used somewhere. If you want to have your own font, you have to throw a certain amount of money for it. At selecting a font, it should check and make sure that the font is well printed, and no irregularities. If all goes well, then you fit such a font. Make sure it looks well to the web version. Make sure that the font has all the characteristics that you wish to use later. Do not use fonts that do not have numbers and some letters. Suddenly they will need to create brochures and other Pos (Pos) materials.

Interestingly, that so many people associate the product with any type of font. The consumer was accustomed to seeing high-quality text on television, in print advertising and film. Do your potential customers should not be a sensation cheap your product. Although in reality it may be cheaper, but most importantly do not allow it to look like. When the font understood, the next step is color scheme. Color quality. Most people do not pay special attention to color. But this is an important aspect of everyday life.

We constantly use it for communication. Color us as a signal to the senses. This kind of language used, in which there are many values. Each design decision made by a variety of colors and shades. We must not fear to mix colors. Find a color that would express the essence of your business. There are two varieties of colors. 1. A contrasting color – when mixed with a lighter shade to get a different color. TV and computer screens are a case in point 2. Pale colors are just mixing paint or ink. The form of the logo. On the first stage of the design of the logo, it is necessary to determine its extent. It is a hard stage. Maybe a lot of creative ideas, but do not start with anything. Before you choose a shape necessary to define the purpose of design. The marketing objective logo – it should be compact and small. The design should clearly look at and small sizes. If a company has a long name, it is better naming break it up so that it was as part of the logo. Regardless of the form of still try to avoid complicated forms, such as skulls or guitars, because they require a large print costs. The outcome is important to determine what will be part of the logo. If a suitable option is the name of the company, it must be inserted into the logo. Or, you can create a visual image of the logo, which would cause a person to associate it just with your company. But it's at if you have not in the abstract title. It could be anything drawing particular item or something else. Simply, he must be special and different from other logos. The main quality of the logo – has to be memorable at the same time not too slozhnym.Vizualnye images of people and other structural shapes can be confusing. It is necessary that people see your logo, and he remained in his memory. That's the main reason for creating the logo.