Month: November 2011

There are so many fonts that are already used somewhere. If you want to have your own font, you have to throw a certain amount of money for it. At selecting a font, it should check and make sure that the font is well printed, and no irregularities. If all goes well, then you fit such a font. Make sure it looks well to the web version. Make sure that the font has all the characteristics that you wish to use later. Do not use fonts that do not have numbers and some letters. Suddenly they will need to create brochures and other Pos (Pos) materials.

Interestingly, that so many people associate the product with any type of font. The consumer was accustomed to seeing high-quality text on television, in print advertising and film. Do your potential customers should not be a sensation cheap your product. Although in reality it may be cheaper, but most importantly do not allow it to look like. When the font understood, the next step is color scheme. Color quality. Most people do not pay special attention to color. But this is an important aspect of everyday life.

We constantly use it for communication. Color us as a signal to the senses. This kind of language used, in which there are many values. Each design decision made by a variety of colors and shades. We must not fear to mix colors. Find a color that would express the essence of your business. There are two varieties of colors. 1. A contrasting color – when mixed with a lighter shade to get a different color. TV and computer screens are a case in point 2. Pale colors are just mixing paint or ink. The form of the logo. On the first stage of the design of the logo, it is necessary to determine its extent. It is a hard stage. Maybe a lot of creative ideas, but do not start with anything. Before you choose a shape necessary to define the purpose of design. The marketing objective logo – it should be compact and small. The design should clearly look at and small sizes. If a company has a long name, it is better naming break it up so that it was as part of the logo. Regardless of the form of still try to avoid complicated forms, such as skulls or guitars, because they require a large print costs. The outcome is important to determine what will be part of the logo. If a suitable option is the name of the company, it must be inserted into the logo. Or, you can create a visual image of the logo, which would cause a person to associate it just with your company. But it's at if you have not in the abstract title. It could be anything drawing particular item or something else. Simply, he must be special and different from other logos. The main quality of the logo – has to be memorable at the same time not too slozhnym.Vizualnye images of people and other structural shapes can be confusing. It is necessary that people see your logo, and he remained in his memory. That's the main reason for creating the logo.

In our technological age the usual banners and structures on which they are attached, may seem out of date. Surprisingly, the contrary, they appeared in the advertising industry not so long ago and now experiencing a real boom. The first mobile stands appeared about 25 years ago, although the banners or any other "large" posters, placards or pictures are used for a long time, they were glued and then tied for the grommets, but in any case, expensive to use a picture can be 1-2 times. Along with the mobile exhibition stands and developed printing industry. Nowadays, mobile stands continues to evolve constructively, and their area of applications are constantly expanding. Over the short history of mobile advertising equipment formed the existing saychas current models.

Mobile stands – is a versatile set of lightweight structures for field (Advertising) measures the distinctive advantage is the possibility of quick assembly. Mobile stands are easy to use and, thanks to modern technology, has attracted attention due to the use of bright and rich graphic panels. And you already have a mobile booth? You already are using these great promotional and exhibition designs for marketing activities? Or are you just now thinking over the necessity for the acquisition of modern advertising equipment? To get started immediately decide for yourself, why do we need a mobile booth: – improve the image of the company – to help sell more our products – to provide our customers with a wide range of services – to help properly convey information to consumers can achieve these goals, for example, by participating in this type of marketing activities such as: – Fair (Local, regional and international) – Promo-, PR-actions and presentations – Field sales representatives demonstrate – Conferences, congresses and Economic Forums – Lectures and miniseminary – Event – High competition events requires all companies to be more active promotion. Promotions have become commonplace for many producers. Promotions can be divided into two types: – with manager demonstrator, when the mobile stand, accompanied by his presentation – without the involvement of promoter-demonstrator, when graphic panels, placed on a mobile stand, and other promotional materials are self-sufficient role. On these important marketing activities, the following advantages of mobile stands: – Mobile Stands attract maximum attention, taking up little space – you're not tied to a particular place and you can place your mobile exhibit exactly where is your target audience – in front, in cash, on the contrary showcases the goods – the advertising budget savings associated with repetitive use of advertising equipment – mobile stands may be used as a self-sufficient element of advertising, or as an element accompanying speech demonstrator – mobile stand creates a positive image for your company spite of all the knowledge you always want to see for himself. Come and feel good with his hands.

Especially great desire to see all the products in one place, hear the opinion of an impartial expert. In case of purchase of advertising or exhibition equipment, we also are entitled to a place where all the manufacturers Mobile booths – a kind of exhibition of mobile stands. And also on the staff of professional consultants, who are always happy to provide comprehensive information on any manufacturer. We are waiting for you at our office and demozale at: Kosmodamianskaya nab., 4

Text that prodaet.Tseli, objectives, role. First of all, however trite it may sound, when you write a sales letter – do it with great enthusiasm and energy! Let the pages of this text, pour your emotions! Do not just beat the keys of a keyboard or a pen drive on a paper, and get drunk with this process, be it the process! Enjoy a sincere admiration for your proposed products of the benefits and prospects that it will provide your buyer. Shall describe in detail all of this, and let your sincerity flows from paper directly to the consumer! Turn back a few blocks: emotionally colored and emotionally charged stories, a small pinch intelligent humor, words that evoke the mind of the reader vivid images. Also not unimportant detail when you write a good ad text should pay close attention to headings. Why them? First of all, because the title is at least half uspeha.Eto is where your selling texts lose most people.

Is where all your work can go down the drain. The title can ruin everything, if it is written correctly. Y there is no header hit the target reader. There is no purpose to sell your product. The sole purpose of the title should be to make a person read your first paragraph. What you write after the header. Experiment: come up with a strange, veiled title.

For example: The night mist, the hour has come. Ready? This seemingly strange ironic title will attract the attention of man, and he will definitely read the next paragraph. You can also use the title date, an upcoming event that a person has in mind a framework in which to operate (have time / do not have time). With regard to the length of the header, it does not matter how long he will let him to live his life. Most importantly, it served its function. He should make a person read the next paragraph. Also, note the following important detail. Marketing text will not be able settle in the customer desire to purchase this product, which it simply is not needed and does not have any value for him initially. All that can sell the text – this is to stir, shake dreams and desires, to kindle a fire, which is already in the heart, mind and soul of the buyer. The only thing that can sell the text – this is to focus all existing target market emotions around a particular product or service. Take these factors into account, and it necessarily bring you closer to the goal. Namely – to increase sales and improve the efficiency of your company.