Month: May 2011

Internet Advertising

Under modern conditions of business development in Russia and worldwide Internet advertising in the ranking of advertising platforms start to take the lead. It attracts more potential buyers and clients to one or another group goods. The prerequisites are the increase of the Internet audience and expanding Internet markets. The fact that Internet advertising has a narrow focus on a potential buyer, while traditional advertising (in print, on television, radio and other channels) covering the entire audience. This explains its relatively low efficiency. In addition, when promoting Internet marketers use different tools of statistics and measurements as planned, and the end result of advertising campaigns. Investments in advertising demand analysis of effectiveness, that is, how feasible and cost-effective investments in those or other kinds of promotion.

In Internet marketing for assessing the impact of advertising is used, for example, the coefficient of roi – The ratio of increase in profit to the volume of investment. Thus, we can clearly make sure that advertising really works. When using traditional channels-benefit analysis is problematic. Comprehensive Internet marketing offers a fairly wide range of tools for advancement. The advertiser questions arise: What choose? Which method is most optimal for my business? Using only one method of promotion of the site likely will not yield results quickly and for a long period. Solution can be balanced set of instruments. If your company's main objectives are to promote competitiveness, attract customers and partners, sales promotion, you need to think about complex Web site promotion. Internet promotion – a process that requires skill and great experience, why trust should be only for professionals, those familiar with his case. What you get in the end? Small cost, promote the site in several search engines and Internet sites, the coverage of large areas.

Energy and Efficiency

By the way, some of the services already included in the package "all inclusive"! Such as buying old frames and removal of construction debris. It should be noted that the garbage after the replacement of plastic windows is an unexpected headache for the customers of many window companies are not offering services exports. After usually pre-fabricated house in a window opening accounts for half the bag of debris, and a brick from two to five bags! And what to do with unwanted old windows? And to answer this question "Build Master". The company buys Customer older design their own exports for further processing, thus eliminating the buyer and the problem. Mosquito net – the need for a pleasant summer. In addition, it protects home against flying insects, it still has the hygienic properties, preventing the ingress of dust into the apartment. It is easy to use, convenient and comfortable. And that gives the customer saving windows.

If not delve into the details, and speak only of efficiency, energy saving glass reduces heat loss by 30%, which, in turn, saves much electricity as the heating in winter and air conditioning in summer, which is very important in flats with poor heating and cottages. As all additional services affect the cost? Box on "all inclusive" is sold without price rise. Incredibly, because average market price of bathing one-stop shop – about 500 rubles. Garbage disposal costs and the more expensive – in 2000 rubles. What is the secret shares? Or is there some hidden catch? No catch no! It's simple. According to the company's "Build Master" from the beginning of the introduction of "all included "the number of hits on the recommendation of an increase of 17,5%. Also, the company relied to increase customer loyalty and increase positive feedback and as a consequence – to increase sales figures compared with the same period last year. After all, if the client is happy – he was happy to recommend the company to friends and acquaintances! Treatment on the advice of friends – very "tasty" Client for any and all companies.

According to various window companies in a single order "spent" an average of 1,000 to 5,000 rubles (the cost of advertising on the content of exhibitions, etc.). Thus, all the additional services on an "all-inclusive paid only references of friends and acquaintances. Summing this with consistently positive feedback, we can only applaud such a marketing move. In addition, special conditions are developed for each customer: credit, installment (), always act various special offers. It turns out that in this case, the customer receives an additional free service (incidentally, a very necessary and comfort), while the company did not lose on this. Therefore, experts in window Market recommends that companies "Build Master"!