Recently, I somehow became a little to write about marketing, more sales. To be honest, it's because marketing piece is thin, while sales of more rough and can be measured. For example, I still do not know on how to measure work marketing. In addition, there is quite difficult to predict anything. In sales are clearer. Went to the client and you are either sold or not. I think so, that in small business marketing in general is not needed.
When you're just starting out, then it makes no sense to think about how you "show off" to get noticed. All the crap about viral marketing, marketing, and other trusted marketing – it's garbage, until you have a sales system. A simple example. Ventilation. Ventilation need to ventilate the room. The ventilation system is constructed so that air circulation there was as efficient as possible. When air is circulated by itself (that is, when there is a system), then we can think about how to improve this system (to increase air flow or temperature control).
In this case, put conditioner. So the market is a kind of marketing and air conditioning. It contributes to the fact that the air circulation is more efficient. No more. But without the ventilation system of the air conditioner does not make sense whatsoever. It would be idle. Look. You have decided to sell cell phones. Hung up ads, but you do not have, nor suppliers or channels, even the money to pay the bills is not enough. Well, you call people and use? Before that, we should at least negotiate with suppliers to buy a point in a public place and hang the sign "For Sale phones." Here is a minimal system. A more you can do an online store, to hang ads and undress girls in exchange for the phone. So remember this idea, as long as you do not have a system that sells the product – think about marketing is not even necessary. PS There is little cit. If you just want to test the market, then you can start advertising and affordable marketing campaign. What do you think? (:
Hundreds written on the subject of books offer advice. However, the recommendations of foreign authors do not always take into account the specifics of the Russian consumer. And the specificity is that – the majority of Russians trust in choosing a hotel old proven methods. One of them – just call the hotel and get all the information at the reception. Why call and ask you if you have Internet? It's all about the psychology of the consumer – do not have confidence in our people Internet, he must live communication. That is why Russia is still popular booking by phone. The reasons for distrust of the Internet a few: poor Internet penetration in regions that hideous computer literacy, a large number of firms, brokers, do not give direct access to the site of the hotel. Add to this list of risk of failure of the reservation.
Suddenly changes his mind and cancel hotel reservation? Also in Russia is still poorly developed network Hotels, providing brand recognition and trust when booking online. That is why Russians prefer to book by phone. Given these characteristics, the Russian hotels, including hotels Krasnodar, pay more attention to telephone marketing. Only in this case, a clerk to ring up potential buyers and the buyer calls the seller. The main task remains the same – to sell their service.
In this case, hotel owners are obliged to train their staff properly to sell number of rooms and amenities. There are several simple, accessible way, how to build a dialogue with the client on the phone. For a start bring into line the price – your information must match the data that give your portal sites or hotels. Learn the techniques of effective selling – skills help to make the call any client in the guaranteed reservation. If you talk for a second second asked the question "How much does it cost?", Try to avoid a direct answer. First, find out the needs of the interlocutor, tell us about their services and, together select the appropriate option for him. Do not forget – the client should get the most accurate information. You should be prepared to answer any question it. Calculate each of his next move, play in advance. If source that is not understand, he'll begin searching for information on the Internet. And then consider that it is for you lost. And most importantly – do not recall the bad things about competitors. Antiadvertising your competitors – is primarily antiadvertising you. Be above that. Treat with dignity to the rivalry. The efficiency of the hotel depends on professional skills of staff. Pay attention to your learning employees and the work did not take long. More customers – good and different!
To date, have a website on the Internet is necessary not only for the prestige of the firm. It is necessary for the development and support of almost any kind of business. Site development – an important marketing tool. With a relatively little cost to the manufacturing site, you get a powerful promotional tool to draw attention to the goods or services to your firm. The number of Internet users is constantly increasing, which means that creating a corporate Web site, your company every day to acquire new potential customers.
Studios 'artistic council' for help in making this site. Design studio "hudsovet" for two years successfully working in graphic and web design. Since the founding of the studio engaged in creating web sites and has earned a good reputation. Style of the design studio – is an individual approach to each project, the quality and compliance with the agreed terms. The Internet has become the easiest and cheapest way to get information. The modern CEO has to understand that the manufacturing site will help the company achieve greater success. Design studio "hudsovet" waiting for your suggestions! Web site design and logo design as very important. He should encourage the visitor to stay on it longer and eventually turned into your company. Important point – accommodation and support. Corporate site should be placed on the quality hosting and be available 24 hours a day, 7 days a week. Support site should be a regular, established website is not should be abandoned.
varied climbs infection – viruses, worms, trojans. And if a particular user in the worst case full cost 'drift' of the system, and a few 'dead' hours to install the necessary software and games, for a person who is engaged in online business, such promiscuity in its working tools can be fatal. System failure can cause loss of important data – and this is indirect financial losses. Moreover – missed a trojan could lead to direct financial losses. My case was, even confess – two when due Use of unlicensed (and therefore does not update) OSes and missed trojan, just stupid to have climbed on my eGold and took quite a tidy sum cu Continue to science. 🙂 So just enjoy the silly antivirus and firewall compromised – that you definitely jeopardize the security of your computer and your financial security. Still, in my view, very bright and obvious example, do you know for sure aaplet 'Webmoney Keeper' – a program leading-purse payment system Runet. Imagine for a moment that it applies not free, but for some certain (quite lift) amount. Now tell me – a lot of people would have found in their right mind, who would enjoy such kryaknuta (cracked) software to manage your money? ;)) After all, the answer is quite obvious, is not it? So why do not particularly enjoy thinking kryaknuta antivirus – because the situation here absolutely similar to! From this grows legs in the second part of this article – make money on software.