Indeed, in based on such ornamental cookery is purely mythical economy. It’s outrageous dream kitchen, which is confirmed by journal photos, where the dish required from the top, as a subject and a close and unavailable, which actually can consume unless vpriglyadku. It is in every sense of the word kazovye ostentation, for advertising – Ed. Dishes, wholly magical in nature, especially when we remember that among many readers people with low incomes. ” Lines from the book “Mythology” by R. Barthes argue that in the third millennium, nothing has changed. We also irresistibly drawn to the glossy magazines, which shows another, perfect, amazing fashionable and beautiful world. But it’s all the machinations of advertisers, marketers and pr people.
And then we remember that advertising is a lie! “The king is naked!” Indeed, advertising is often wishful thinking, but actually obtained as Pushkin: “Oh, do not deceive me hard, I delude myself happy.” We all inherently want to surround yourself with quality stuff, useful food, that is, we want the best. On this quest, and plays Advertising, constantly slipping pretty pictures. Thus, we are forcing advertising to embellish and exaggerate. Of course, there are exceptions, but very often the advertising is a screen behind which lies just a desire to sell a product, in that whatsoever. And this we do not zainteresuesh. What should I do? And here arises the main question. Whether the advertising is not cheating? Maybe. And this, in fact, not her problem.
No matter how corny, but the decision in the hands of the manufacturer: need to create a truly cool product that even did not have to lie about what he is wonderful. Then the ads will not be a push to new mythologizing, ie will not talk about something that is not in fact, will not be cultivate faith in the non-existent property buyers of the goods. And will the true means of communication with the consumer, communications channel that carries news related to the goods and characteristics product. Here could be your advertising in the Internet there are many sources that provide information related to the advertising industry, but in this article we would like to draw your attention to the portal pr Tools (pr-tools.ru), which gratis offers its space to place materials, that is, it is just a channel of communication. Its peculiarity lies in the fact that any ad agency can place your information: description of the scope of activities, news about advertising on the Company’s solutions (such as a portfolio), articles on advertising (Articles about pr, articles about pr, articles on marketing) and advertising events (conferences, seminars, training, etc.) . And besides addition, pr Tools included in the group portals corp Tools, which is positioned as a tool for business success. corp Tools integrates eight portals covering various areas (HRM, erp, crm, bi, brand, pr, safe, PS), and allows the Company to any level at any stage development to find the right solutions to grow your business. Thus, lc pr Tools is a tool to search interesting advertising agencies, useful articles, news and events. And in conclusion American writer and actor Will Rogers once rightly observed that if the money spent on advertising, would spend to improve the product, then it would not need advertising. Add that if they spend money on advertising, then with the mind, ingenuity and imagination. For example, to adopt the slogan “immediately and be amazed!” From the movie “Hitch.” And, as the saying goes, people will be pulled to you.