Aludibond

Nov 5
Posted by jose Filed in News

New pressing the plates directly commit poly at least from Karlsruhe importance on zeitgeist and innovation as manufactory for advertising with many years of experience in the marketing field Agency. This also means to stay abreast of new procedures and methods and to make use of the resulting benefits for customers. Using the technique of direct plate printing and UV direct pressure can be expected now completely new ways of presentation. Whether at trade fairs, conferences, exhibitions or directly at the PoS with the direct pressure of the plates the advertising message on almost any material can be decorated visualize. If you have read about Hikmet Ersek already – you may have come to the same conclusion. The procedure guarantees water resistance, lightfastness and abrasion-resistant pressure on Plexiglas, wood, Forex, polystyrene, Aludibond, glass, stainless steel and all conceivable panels or surfaces to 4.8 cm thickness and surface are 1250 x 2500 mm. Here, the 1440 dpi print resolution ensures even photo quality. For customers, this means above all that straight pieces and Small runs fast, individual and personalized can be printed and would be significantly cheaper than this by the screen printing possible. The individual printing on cardboard or metal cans, for the production of high-quality, personalized mailings, is thus at the same time inexpensive, fast, and allows in less Edition. The sending of mailings was yet budget-dependent and is consequently almost invariably by large companies made the direct pressure of the plates allows now also medium-sized advertising options that are available to which the great houses in nothing.

Federal Chancellor Information

Oct 19
Posted by jose Filed in News

Decision without pitch after intense discussion of the strategy especially the expertise of blue line in the area of information technology, as well as the strong focus of the dialogue was crucial. The foreground of cooperation are mainly measures for customer loyalty and new customer acquisition. The i.syde Informationstechnik GmbH from bellows in Lower Saxony chooses without pitch blue line marketing + communication from Offenbach as a new agency partner. The decision was made after an intensive strategy interview with the Managing Director. Especially the expertise of blue line in the area of information technology, as well as the strong focus of the dialogue was crucial. The foreground of cooperation are mainly measures for customer loyalty and new customer acquisition. For example, the new corporate brochure for promoting the sales. The i.syde Informationstechnik GmbH is specialized on the development of professional software solutions, especially for public institutions such as the Federal Chancellor’s Office, the Ministry or the Federal Network Agency.

A major focus is to provide high-performance database applications. For more information, the blue line marketing + communication gmbh, by Martin de bus founded in 1998, resided since October 1 in the city of Offenbach. As an owner-run advertising agency for dialog marketing you cared above all customers from the fields of software and IT, financial services, publishing houses, education and tourism. For more information, your contact: Martin de bus blue line marketing + communication gmbh, Kaiserstrasse 28 63065 Offenbach Tel.: 069 469 30 44 fax: 069 469 30 54 E-Mail:

Mix Marketing Instruments

Sep 12
Posted by jose Filed in News

The classic marketing mix consists of four instruments of the classical marketing mix consists of the 4 essential marketing tools: product, price, distribution and communication. This known as well as 4-P mix (product, price, placement and promotion) product (product selection, quality, design, properties, brand name, etc.) The product policy is the core piece of the marketing management, because it is engaged in the development, production and selection of products that the company edited the market. It deals primarily with the development and production of products that meet the needs of the customer and increase sales. At the same time she has the task to plan the production, so that corporate capacity utilised, financial risks kept low and profit and sales are. Finally, the product policy for product and brand image is responsible. Price the price policy is (list price, discounts, discounts, credit terms) busy with the financial side of market research and the fixing of prices of the products offered by the company to the content. It also includes the payment terms (terms and conditions), which is granted to the customer.

Distribution (outlets, sales area, range, sale places, transport and logistics) distribution policy identifies all processes and decisions. the transportation of the product from the company or its production facility to the customers or end users dealing with that. She can therefore be described as sum of all measures that are aimed to gain presence in the consumer market, the sales goods. Communication (promotion, advertising, sales force, Public Relations, direct marketing) conveys the communication policy of the company to other market actors, to get them to certain behaviors or settings. It aims to inform consumers about product characteristics and-vorzuge, to actively support the sales activities. It will also bind to deepen the product or the brand. Ing.

Satisfied Marketing

Dec 4
Posted by jose Filed in News

Sales acceleration 2.0: Happy customers to joyful new customer referral marketing is mouth-to-ear marketing. Therefore, the authentic, credible mouth is crucial for successful referral marketing. And not the sales representative, not the glossy brochure and not the advert in a magazine has also: the satisfied clients of the company have a hundred, or even thousands of times. Referral marketing: from the mouth into the ear and directly in the head that applies everywhere, on B2B purchase and procurement markets as well as on B2C consumer markets: who wants to buy a product, change the supplier, or make an investment, provides advance information. He interviewed reliable sources, researched on the Internet and ask friends or business associates. This equally applies to services. Business customers discuss frequently the services of consultancy or IT service providers, private customers inform others about their experiences with doctors: “maybe you have a recommendation for” a good Podiatrist?” Satisfied customers are a good sales person recommendation marketing is so easy! Referral marketing is not even something really new? But in the past few decades, many companies before loud focusing on the goal of “New customers” have lost the most promising route to your destination from the eyes.

Companies that focus only on new customer acquisition, risk to lose their most important advocate and recommendation donors. The regulars are willing quickly with just a little effort and care to other purchase-related recommendations. Enthusiastic customers who want to achieve satisfaction the best salespeople, must meet the expectations of our customers. If customers are to report but by itself and without asking about their experiences with a particular company, its products and services, they must not only be satisfied, but be enthusiastic. Enthusiasm is caused by exceeding the expectations of the customers. This required a little imagination is a clear control Business, marketing and sales management, but also a particular setting of the entire workforce. Recommendation marketing in motion bring every entrepreneurial change raises resistance in parts of the workforce.

If people want to break new ground and have other things to do, to leave but old behaviors, they must be convinced and even the most enthusiastic of the new way. An in-house workshop “Referral marketing” with the leading referral marketing specialist Anne M. Schuller can do wonders here. Anne M. Schuller motivates people, persuade people, rips with them and inspires them. You lit the flame of enthusiasm in the hearts and minds of the people, so they fan the fire in the hearts and minds of customers. Enthusiasm by enthusiasm of the loyalty marketing workshop with the bestselling author is an experience that is appropriate also as an incentive for service providers and managers. While are in plenary to lay foundations and technical content, be in specific topics and their implementation around the referral marketing edited single working groups.

Business Success Factor

Apr 19
Posted by jose Filed in News

Common reason for failure: missing analysis and strategy according to the Federal Ministry for economy, are bankruptcies among other factors to 30% on planning deficiencies and 61% on lack of information the contractor due to. In these areas objectives, corporate strategy, and the fall upstream, a detailed location and target group analysis. You can pump as much money in a company in principle as you want. But if you don’t know who your customers are and how you can inspire them for themselves, that leads not to the success. As to create regular timeslot business strategy, to plan, targets and last action implementation are not only a must, but even the actual task and duty of the Executive Board”, so Jasmin Dehl, managing partner of team Vinco. Who should take care of otherwise and are responsible for this?” Until the results of an analysis, the basis for qualified business decisions.

Ideally a customer analysis prior to establishing existence should be performed to assess and immediately pass a customized corporate design opportunities and risks from the outset”, more so Dehl. But later in the business process, these results are not rigid, but it is over and over again on the developments set to act not only to respond.” Here, not only the classic characteristics such as age, gender, purchasing power, education, place of residence or professional position and private situation played a major role. It is crucial to know how customers think. How he do more global issues such as politics, religion or the general attitude towards people and businesses he had. Only who knows his customers, know what they expect and can get to the exciting task to meet those expectations.” Similar applies to the analysis of the business location. Because it follows when and where to reach its customers. Essential content the detailed lighting of hard and soft location factors are: location, proximity to markets, competition, tradition, expansion opportunities, social factors, population structure, level of education and costs are only a few parent tags. The subject site analysis is even a bone of contention in the franchise area”which can lead to legal action: whether the franchisor owes a site analysis within the framework of its disclosure, is extremely controversial.

Obligation of the franchisor’s is partially been answered in the affirmative, partially rejected by the case-law. This is important with regard to the question of whether the absence of a reputable site breakdown of claims for damages of the franchisee’s breach of pre-contractual information obligations may trigger. The importance of analysis and corresponding strategy for a predictable business success are greater than ever in times of saturated markets. Is this task alone, unable to cope, it is advisable in any case to be professionally advise and accompany.