Satisfied Marketing

Dec 4
Posted by jose Filed in News

Sales acceleration 2.0: Happy customers to joyful new customer referral marketing is mouth-to-ear marketing. Therefore, the authentic, credible mouth is crucial for successful referral marketing. And not the sales representative, not the glossy brochure and not the advert in a magazine has also: the satisfied clients of the company have a hundred, or even thousands of times. Referral marketing: from the mouth into the ear and directly in the head that applies everywhere, on B2B purchase and procurement markets as well as on B2C consumer markets: who wants to buy a product, change the supplier, or make an investment, provides advance information. He interviewed reliable sources, researched on the Internet and ask friends or business associates. This equally applies to services. Business customers discuss frequently the services of consultancy or IT service providers, private customers inform others about their experiences with doctors: “maybe you have a recommendation for” a good Podiatrist?” Satisfied customers are a good sales person recommendation marketing is so easy! Referral marketing is not even something really new? But in the past few decades, many companies before loud focusing on the goal of “New customers” have lost the most promising route to your destination from the eyes.

Companies that focus only on new customer acquisition, risk to lose their most important advocate and recommendation donors. The regulars are willing quickly with just a little effort and care to other purchase-related recommendations. Enthusiastic customers who want to achieve satisfaction the best salespeople, must meet the expectations of our customers. If customers are to report but by itself and without asking about their experiences with a particular company, its products and services, they must not only be satisfied, but be enthusiastic. Enthusiasm is caused by exceeding the expectations of the customers. This required a little imagination is a clear control Business, marketing and sales management, but also a particular setting of the entire workforce. Recommendation marketing in motion bring every entrepreneurial change raises resistance in parts of the workforce.

If people want to break new ground and have other things to do, to leave but old behaviors, they must be convinced and even the most enthusiastic of the new way. An in-house workshop “Referral marketing” with the leading referral marketing specialist Anne M. Schuller can do wonders here. Anne M. Schuller motivates people, persuade people, rips with them and inspires them. You lit the flame of enthusiasm in the hearts and minds of the people, so they fan the fire in the hearts and minds of customers. Enthusiasm by enthusiasm of the loyalty marketing workshop with the bestselling author is an experience that is appropriate also as an incentive for service providers and managers. While are in plenary to lay foundations and technical content, be in specific topics and their implementation around the referral marketing edited single working groups.

Business Success Factor

Apr 19
Posted by jose Filed in News

Common reason for failure: missing analysis and strategy according to the Federal Ministry for economy, are bankruptcies among other factors to 30% on planning deficiencies and 61% on lack of information the contractor due to. In these areas objectives, corporate strategy, and the fall upstream, a detailed location and target group analysis. You can pump as much money in a company in principle as you want. But if you don’t know who your customers are and how you can inspire them for themselves, that leads not to the success. As to create regular timeslot business strategy, to plan, targets and last action implementation are not only a must, but even the actual task and duty of the Executive Board”, so Jasmin Dehl, managing partner of team Vinco. Who should take care of otherwise and are responsible for this?” Until the results of an analysis, the basis for qualified business decisions.

Ideally a customer analysis prior to establishing existence should be performed to assess and immediately pass a customized corporate design opportunities and risks from the outset”, more so Dehl. But later in the business process, these results are not rigid, but it is over and over again on the developments set to act not only to respond.” Here, not only the classic characteristics such as age, gender, purchasing power, education, place of residence or professional position and private situation played a major role. It is crucial to know how customers think. How he do more global issues such as politics, religion or the general attitude towards people and businesses he had. Only who knows his customers, know what they expect and can get to the exciting task to meet those expectations.” Similar applies to the analysis of the business location. Because it follows when and where to reach its customers. Essential content the detailed lighting of hard and soft location factors are: location, proximity to markets, competition, tradition, expansion opportunities, social factors, population structure, level of education and costs are only a few parent tags. The subject site analysis is even a bone of contention in the franchise area”which can lead to legal action: whether the franchisor owes a site analysis within the framework of its disclosure, is extremely controversial.

Obligation of the franchisor’s is partially been answered in the affirmative, partially rejected by the case-law. This is important with regard to the question of whether the absence of a reputable site breakdown of claims for damages of the franchisee’s breach of pre-contractual information obligations may trigger. The importance of analysis and corresponding strategy for a predictable business success are greater than ever in times of saturated markets. Is this task alone, unable to cope, it is advisable in any case to be professionally advise and accompany.