It is inevitable that whoever has an activity on the internet, eventually, receive criticism or negative comments. All those who perform some type of commercial activity are exposed to unfavourable comments or complaints by consumers. Going a step beyond, it could also be that some unfair competitor that makes negative reviews of our products. Against the indexing of sites where we are mentioned negatively, there is nothing that can be done. Once the site has been registered by the search engines, it appears in the SERPs. The peak question is how high will appear. We could consider that if entries are listed starting on page 3, they are harmless, because rarely users take the trouble to go beyond the first or second page, especially if they have found what they need within the top ten on the SERPs.
And with the increasing degree of accuracy that the consultations carried out in the search engines have thanks to the semantic network and other changes in the architecture of the search engines – we can almost assure with a hundred percent of certainty that, if the search with the right words, you will find what you need from the outset. A good idea is to acquire the habit of monitoring our reputation online daily. Googlee your products or your company + problems, for example. This will ensure that there are no users who have linked both concepts. Use search capabilities in real time, in addition to other services that exist to continue the hot trends of Twitter and Facebook, like Monitter. From this site you can have the latest tweets of up to three key terms (defined by the hashtag #) in three parallel columns for clarity. An excellent measure to prevent this type of damage is to include enough textual material to achieve that I will index your name together with the word problem, for example, with a multiplicity of phrases in the style model ABC1, to enjoy without problems.