IBM Austria strengthened the local support by their business partner Vienna 1 7, 2010 IBM expands the care of their mid-market customers and simplify the business. From 1 July 2010, IBM to introduces a new service model for this customer segment. To strengthen the offices in the Lander, IBM Austria is another step in the strengthening of the customer on the spot, especially medium-sized companies will benefit from this strategist. The mid-market customers of IBM are now primarily maintained through the IBM business partner. This is also the need for medium-sized customers, who prefer a local partner for the management of their IT operations. IBM increased therefore the investment in marketing and support partner for their business, to assist in growth and profitability. “With their wide expertise, experience, and close to the customer partner is as easy, the IBM business this growth sector” says Ewald Hackl, commented Director IBM business partner organisation Austria, the strategy. He refers finally on the long tradition of the IBM business partner “which has also been a central player in our success.. Xoom is likely to agree.