Obtain and cultivate permission to your customers or prospects to receive information from your company, increases the value of your company. Several people have asked me how much worth a mailing list? to answer this question Let’s consider two scenarios: people have not accepted to belong to the list and the other scenario is that people who belong to that list have asked to belong to it. I.e., in scenario 1, we are talking about on stage and not ready permissive ready permissive 2. Lists not Permissive the first important point is that if you’re doing a sending of email or SMS or traditional mail to people who have not requested SPAM are doing. I.e., you’re violating the privacy of those people and you are wasting time. Contrary to what many people think the value of a list of this type it is not zero. It is less than zero. When sending emails without permission affects the value of the company that sent it. Additionally incurred costs that sooner or be reflectance on the value of who sends emails. Lists Permissive to calculate the value of a list mufti-family, there are several possible approaches. Suppose you have a list of 500 people who have requested to receive information about your company.

Do whomever to use two approaches: value by alternative: much is reaching 500 people interested in learning about your products or services?, if I wanted to reach you by direct mail you would cost around 5$ (a letter and shipping) for each. Or that we’re talking about $ 2,500 for each shipment. If you do it quarterly are $ 10,000 per year. Do value by purchase probational: how likely is that any of the people buy your product? Estimates speak of 10% response in ready permissive. For our example, let’s take the company estimated to sell to each customer $ 40 x month, i.e. a few annual $ 480 x person. Annual total: $ 480 x 500 people x 10% = $ 24,000 per year. I believe that none of these approaches is an absolute truth. Utilizes to have an approximate value and take an average to put it in your company’s assets. In the event we are does using, the average would be 34 u $D for each contact, i.e., that for every 500 people in its database the company is adding value by 17. $000U D. how much worth to your business? Is someone building the list mufti-family? Is someone evaluating? If your company is not building a list of contacts permissions is losing money; or worse still, is handing money to the competition. And create it sooner or later competition will take that money.