Since the time of the industrial revolution, in middle of century XVIII, that the workers in the entire world fear the loss of the job as result of the technological advances. At the time, the machines had brought greater productivity for the industry, but they had destroyed many ranks of work manual. Other occupations, however, had been created to give have supported to a system of more modern production. This process if has repeated throughout centuries, whenever a technology is substituted by another one. The question that if places currently, is to know if the speed with that the technological innovations ' ' destroem' ' jobs are bigger of what the sprouting of new ranks of work. According to reviewed Technology Review, of the Institute of Technology of Massachusetts (MIT), in the United States, the American product grew in the last five years, but the amount of lost jobs arrived the six million more than. It is possible that factors as terceirizao of man power is of the country has affected these numbers, but the analyst believes that the responsible greater for the exaggeration between economic growth and generation of job has been the automation. Nobel of economy in 2010, professor Peter Diamond, does not believe that the technological innovations provoke a permanent reduction in the job, but foresees an increase in the income concentration as consequncia.

An option to the search for job has been the empreendedorismo. That is, to use to advantage the chances that appear with the technological advances and to become entrepreneur. The business plan, therefore, can be the best alternative to the lost job for the automation. Ricardo Keys Rasp