Press release is a way of communication in a visual form (written, audio, video), aimed at the media to announce something that has news value. As a rule, it is sent by mail or fax reporters and editors of newspapers, magazines, radio stations, television channels and / or television networks. The reason for writing the press release can be a great many from entering the market before the news conference. Commercial news services are also used to distribute news. A great way to increase the flow of quality traffic to a new online project is to write a good press release. To shameless self-promotion to avoid the stigma, when writing a press release, remember a few simple things: 1.
You have to convince the reader that you provide an important, reliable information, rather than expose their opinions as fact. A great way to show the reader that the information is accurate, will bring the statistics. The exact facts and figures will add credibility to the press release. When providing digital data, use the entire number, they will help to illustrate or confirm the allegations made in the press release. 2.
Submit a press release only those media that are associated with it. Sending press releases to all media in a row is a waste of both your and other people's time. 3. Put your contact information and a release date at the top of the press release. Date tells the reporter when you need to announce your event. In contacts, specify the name, phone number, email address, nickname, no name in the Internet communication services (Scype, ICQ, Google Talk). 4. Your company's logo will give a press release from authentic and official form. 5. Informative and comprehensive title should rush into eyes, it must meet at least 3 questions. Do not use a lot of adjectives and adverbs. 6. Not to mention permanent address of your domain or site. One need only once in the text of the press release include the full URL. Frequent reference will give the impression of a press release as a free advertisement and will be ignored by many people, which was sent to the press release. 7. Press release should never be longer than one page. 8. When writing a press release, use short sentences, and formatting – half interval. 9. Your headline and first sentence should grab the reader's attention. 10. The press release should end with two strings of your company – it will be the profile of the company. 11. At the end of a press release write the word END as an indicator that points to the fact that you've finished your article. It would also be useful if you decide to tell us more detailed and extensive contact information at the bottom of the document. 12. Re-read your press release a few times. This is important because not good when a press release published with spelling and grammatical errors. AND finally, let us recall once again that although the press release and is a form of advertising, it should not sound like an advertisement. A good press release should look like the tip of a third party, who receives nothing from the press release, and simply conveys information about a potentially interesting event to interested parties. Make your press release is not only advertising but also news value. In addition, the media wants you to pay for advertising, but not placed it's free.