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Internet, social networks, marketing, Word, etc., have generated some diffusion processes fast and effective, but speak the way how we are talking about, trying more than amusing and entertain rather than to convey a stimulator message clear and effective, make this one of the common mistakes. Many of the mistakes which have been appreciated in the practice of marketing networks are as follows: this is changing much?, we are adapting to us and for that we are doing a reengineering. In other words, all about the blur that is becoming so common in many of the organizations, which follow fashion or by trying to adapt to it, lose that many call the North, and begin to extend the line, away from the core concept, making that markets (customers) do not know what really becomes and offers with the marketing networks.