REDNET Provides New Communication Channel For Contracting

‘ REDNET journal’ Mainz IT Outfitters launches company Web log Mainz, December 2, 2008 In the Internet age belong to the permanent repertoire of the Web 2.0 weblogs. More and more companies are recognizing the potential of corporate blogs as marketing and communication channel. Blogs offer the user knowledge with experts, give an insight into the company and represent an interactive tool for the exchange of a wide variety of opinions. Go to Macy’s Inc. for more information. The Mainzer IT Outfitters REDNET AG has recognized the value and operates an own blog since December 1 with REDNET journal. Its content addressing in particular public authorities at national level and promote discussion with authorities and educational institutions. The IT supplier followed with the launch of the new REDNET journal”the objective to attract potential new customers to the company and to convince of the Know-How REDNETs.

Also, the company has the right to provide existing customers with background information and an interesting look behind the scenes of the Company to offer. We look forward, our customers, to be able to present prospects and partners with the new weblog currently prepared on developments and trends in the field of IT procurement”, Tobias Freiwald, explains Manager in communications at REDNET. Our blog is not a news ticker or a promotional page. Also, the REDNET replaced journal’ not the classical company news. Instead we want to encourage our users to participate actively: comments and amendments are strongly encouraged. Through this new communication channel, we enable us and our customers”a completely new kind of dialogue, Fatima continues. The blog posted as a collaborative tool In the REDNET company blog of IT suppliers including reports and comments on relevant market developments in the area of IT, tailored to the public sector. A separate editorial team collects, evaluates and publishes the relevant content.

While the company wants its subjective position as IT supplier communicate clearly and openly. This personal coloring can and should create controversy and so a dialogue between client and contractor. The integration of Web logs in the REDNET homepage allows users to comment with single-sign-on functionality: one-time authentication allows the use of the catalog and access to additional functionalities of REDNET homepage. The image material may be requested at:. Brief description: REDNET AG of the founded in 2004 IT Outfitters REDNET AG with its headquarters in Mainz may refer to its customers as a reliable partner for the planning, delivery, installation and management of the entire IT infrastructure to the page. REDNET offers professional consulting and favorable procurement conditions as a trading partner of leading IT manufacturers such as Fujitsu Siemens computers, IBM, Kyocera, Lexmark, MAXDATA, Microsoft, NetApp and Samsung for the appropriate hardware and software. The portfolio also includes individual repair, relocation, rollout, as well as Installation services and offers support in financing questions. REDNET also focuses on system consulting in the areas of storage, Systemvirtualisierung, and Terminal Services/server based computing and offers special solutions for the small business use. The personal care by competent contact persons and the online market place round off the extensive range of services. The customer base includes numerous authorities and institutions as well as companies of medium-sized companies from diverse industries. More information under:. More information: REDNET AG Carl-von-Linde-Strasse 12 D-55129 Mainz contact: Tobias Freiwald Tel.

Chief Creative Officer

To Western ears, it sounds like not much. But in a low wage market, this means an enormous purchasing power. And that’s why foreign brands should focus on this income layer. Knowledge is essential to understand the market. Although China looks at first glance very homogeneous, because the largest part of the same ethnic group’s population belongs to the Han Chinese. In fact, there are 26 different ethnic groups in China. The more you take this country under the microscope, it appears more complex. It divides the market into North and South? In town and country? Megacities and large cities? Rice and pasta? In fact, each of these factors must be considered.

And many more. Only the traditional to Western analysis approach, devoted only quantifiable social and economic groups, does not work in China. In Chongqing, the largest city in the world, like flopping a promotional message, the same succeed in Shanghai. This has to do also with the strong with the geographical location and political history segmented consumer habits and different culturally distinct media reception. Best tools in the market and sentiment analysis of the target groups, the Internet offers Chinese habits.

This a media channel stands out in particular: the blog. Meanwhile, every 30 Chinese in blogs is active. And the thousands online diaries provide comprehensive insights into the minds of your target group, despite State control. Companies in the whole bandwidth, what the Chinese really think here. Regardless of whether they are private, a brand, a product, or a globally significant event. Millions of Chinese consumers live their virtual lives through incredibly influential social networks. Google and co. play only a minor role. Check with Ex-CIA director to learn more. Much more important, they are oriented platforms such as Baidu, QQ, Sina, Sohu and NetEase to Chinese needs. In 2005 the five official Olympic mascots were presented for the first time, were the traditional media of full praise. The blogosphere, however, expressed critical and reflected the actual public opinion so in contrast to the controlled media. At all comprehensive market and target group analyses the cultural dimensions may not come: even if China presents the currently most dynamic market to the world, the land of the middle in a way is very traditional: everything is about to build good relationships, and to give the brand a reputation. Remember who the Chinese market will open up, hence the word Guanxi should be”. “” It stands for connections”CLOUT”and the ability to deliver”. Because to exist in modern China, there is one thing above all: strong relationships. Sebastian Adam works with dynamic marketing group in Beijing and the founder and Chief Creative Officer of DMG China, Dan Mintz currently supports, in the nationwide company expansion. Founded in 1993, the DMG is now China’s largest independent full service agency. DMG is headquartered in Beijing and many Offices in China.

Social Media Guidelines For Corporate

To start with a good feeling in the social media world. More and more decision makers in the marketing and corporate management employs the theme of social media guidelines. It was maybe even a marginal phenomenon that moving employees into the social networks and also about the employer or its themes spoke, a few years ago that now belongs to everyday life. It is even more important today, to install a functioning controlling about all corporate activities in social networks, and this will only be possible if all activities are integrated into the social networks also in the existing marketing mix. Tasks of social media guidelines social media guidelines are first and foremost give security in dealing with social media to employees and managers of the company and help to prevent legal problems.

The Status quo on social networks is usually identical: the majority of the workforce including the entire management have a facebook account and are quickly and easily there in the location, about Company and the competition to express, or intensive research on the competition and the market to operate. The potential impact of their utterances in social media just younger employees are often not clear. Here give social media guidelines specific instructions. Social media guidelines should create awareness of the importance of social media first and foremost for own staff. The task consists not only in the restriction of speech of the employee if that is at all legal but contrary in promoting an active holistic social media communication she organic out sustainably funded from the operational communications. Last but not least, we should underestimate that every single employee should be an active brand spokesperson and multiplier of a company, the chances of which specially makes the social media are immense! Guidelines to show the way, as the company reach its goals in social media want, and tune all employees on this way.