Tag: marketing

Furs new decade – practical marketing-sales support for IT, trade & industry it seems also in the new decade is in small and medium-sized enterprises (SMEs) often the cash not to let, to deal with an own marketing expert in the long term. Therefore the marketing usually consists of individual actions. These lost experience then in the sand, because simply going on the daily business. \”In such cases or bottlenecks in the marketing / sales department offers under the name the freelance professionals from Karlsruhe, Germany marketing and sale consultancy Marke.Markt. Marketing-sales\”for small – and medium-sized companies from the IT industry, trade, and industry, practical support in marketing advice, marketing advice, marketing workshops and interim solution-bundesweit – on. How to get small and medium-sized companies from the IT sector, trade and industry – that support your marketing / sales department from the outside can be, for example, without own marketing department or the want always practical impetus, guidance or interim solution.

Because ultimately is always the experience of such activities. A special feature at Marke.Markt. Marketing-sales: to listen, to ask the right questions and to question prevailing opinions. For assistance, try visiting Federal Trade Commission. Just as the knowledge of the company is with the Marke.Markt. Marketing-sales. Knowledge network and create a sound basis for creative and successful marketing sales concepts.

Focal points at Marke.Markt. Marketing-sales. In addition to workshops and seminars around the marketing/sales, as well as the classic marketing and sales, also marketing and sales activities on the Internet. Marke.Markt. marketing-sales. offers a compact portfolio of businesses: whether online and offline marketing activities (strategic, analytical and operational), key account management, vendor relationship management, project management, marketing and sales controlling, business intelligence (analysis/reporting), customer relationship management (CRM), database marketing, campaign management,. Sales promotion / sales promotion measures (POS), volume licensing, catalog implementation, customer journal, newsletter, PR and press work, measurement, events, Visual marketing, corporate identity, product naming, packaging design, telemarketing, direct sales, Indirekten – or partner sales or cross-selling concepts – any marketing sales discipline according to demand and bottleneck individually and practical for the company applied\”.

Professional advertising photographer shows pointed goes! Everyone, eBay and other auction houses on the Internet knows, knows that good product photography promotes the sale. However, the selected photographs are unfortunately often copied from the Internet, and many are not aware that this may violate copyright. Western Union pursues this goal as well. This can be costly. And then there are still the homemade pictures, unfortunately nothing to recognize is on. It is also with simple means possible to a usable product photo shoot. The following description is suitable especially for small parts up to 20-30 cm maximum size. First, we need a digital camera with following features: macro or close setting.

Tripod brightness of adjustable white balance these facilities have now even very cheap cameras. We also need: Tripod (there must be no expensive) a bow photo mounting Board (is there in any stationery store) one or two desk or clamp lights two sheets DIN A4 paper tape binding wire (E.g. for Flowers) product photography for a usable photo at artificial light, is a camera on a tripod! The long exposure times lead to blurry images, also with a built-in image stabilizer when shooting out of my hand. One close, or macro setting almost every digital camera, a look in the instruction manual can help in case of doubt. We need a bright dark correction when shooting a very bright or dark background. Here goes: white background on + correct dark background on correct. Just the monitor look at and try! Usually the automatic white balance for usable results enough if not set on the corresponding light source. Then as far as possible, the actual procedure remains the same: attach photo paper in a Groove on the table. Place object on board camera on tripod align left and right in front of the object light position. Attach paper with tape or tie-wire from the lights.(Be careful if the lights get too hot) I hope, my many years of experience in the advertising photography rubs off with this article a little bit to you and allows you to better results in product photography! Product photography Brennenstuhl wishes you lots of fun trying it out… Ralf Brennenstuhl, advertising photographer

White-label-shop has already jetztlesen.de by black rose 40,000 subscriptions Hamburg won, 05 May 2011. So far, especially regional publishers not yet properly exploit the potential of subscription acquisition in the Internet. The Hamburg-based direct marketing professionals in the black rose offer a solution for newspaper and magazine publishers to efficiently and successfully obtaining subscriptions on the Internet. For assistance, try visiting Areva. With the white-label-shop jetztlesen.de since mid-2010 already 40,000 subscriptions obtained. Convert website traffic into customers most medium-sized publishers insufficiently exploit the existing traffic to their own Web pages to the subscriber acquisition. The reasons are manifold: the budget for an adequate treatment of the Aboshops is too short or the supporting online Department has too little knowledge of direct marketing. At this point, the white-label shop uses jetztlesen.de. More subscriptions are completed via the Internet.

With our software, we fully exploit the latent potential of the Internet. Our goal is to, the conversion to increase by at least 25 percent”, explains Michael Schwarz, Managing Director of black rose GmbH. jetztlesen.de, the first professional white-label – subscription shop of its kind, offers the possibility to make offers quickly and flexibly even online. A content management system, the sales department can produce action pages independently and quickly. Billed on a contingency basis, which means, it has provided no extra budget on publishing page, because only a variable fee for each new subscription acquisition of jetztlesen.de is calculated. Costs for jetztlesen.de only, when a subscription is completed which is fair and efficient,”Michael Schwarz summarizes the cost model. In just a few steps to the subscription shop great value was placed at the conceptualisation on a simple order process for customers.

The subscription is charged with no more than three clicks. The management of its own subscription shops is also easy to administer. The offers can be changed dynamically, which enables Offline advertising still exact online are linked. Subscription additions can be commended currently and in the short term and reflect the offline promotion. The design of the own shops on jetztlesen.de of the corporate identity of the Publisher can be adapted to dovetail the online sector even better with the offline advertising. The frontend for entering a new bid is also unaware programmers and easy to use. The graphical user interface allows users to quickly create landing pages and Web pages with a modular system and text modules and to manage. Thanks to the modular design, other elements, such as a lottery or a questionnaire, can be integrated into Web pages. The precise evaluation of individual campaigns is possible using the database behind jetztlesen.de. Orders and visitors can be analyzed with the statistics from the database. Thus, any action can be at the end on the success factor of cost per order”to check and measure. Our subscription shops are on the maximum response optimized. The publishers will benefit directly from our decades of direct marketing expertise,”explains Michael Schwarz. Press contact: Bjorn Kunze ZPR GmbH Kanalstrasse 38 22085 Hamburg Tel 040-29 81 35-16 E-Mail:

Outdoor advertising – the business card of my business! We are asked again after the possible and promotional versions of advertising structures. But this question is not so easy to answer. Many factors play a role here. The size of the advertising system, the Approvability, the own logo, visibility, and last but not least, when should the advertising impact on whom? There are different ways to put in the right light. -The typical single-letter system, forward, forward and to the side and rear bright.

-The classic lightbox, fully or only the writing bright. -Off Plug and in some inner cities of the Altstadt from plug. -The pylon and the clamping cloth transparency as large format advertising. -The slide case for indoor use for a regular and easy changing of the subject. As noted above, many factors play a role, for which version you choose. Every major company has an own CI manual for this. This is quite clearly defined when the execution comes to fruition. But retailers around the corner this effort not worth taking.

Anyway that is why he required a promotional card. Now there are two ways. Break yourself the head or ask an expert. For the latter, we, the Hanseatic outdoor advertising like and always available and will gladly advise you. Either on the phone or if necessary even at your site. founded in Lubeck in 1996, since June 2011 with seat in Schonberg/Nordwestmecklenburg we have grown since then to the partner for nationwide advertising networks in the entire Federal Republic and the neighbouring countries. We develop, visualize, design, produce, procure, store, mount and wait for your advertising investments, nationwide, and competent. Our four building blocks for your perfect promotional appearance: > consulting – planning – planning > production – procurement – logistics > survey – visualization – planning application > installation – maintenance monitoring benefits over 15 years of experience in Advertising technology industry. We advise you gladly and professionally.

Tank cap are successful through promotional, advertising and giveaways stickers a whole new strategy, to effectively attract customers. These small, discreet stickers have a very good advertising effect and are not expensive to purchase. If you are looking for fuel tank cap sticker, this article will certainly interest you. At the present time but already everywhere attaching stickers in all sizes. Cars and even trucks are printed with labels in gigantic proportions, so really everyone can hear the advertising message. Educate yourself even more with thoughts from Hikmet Ersek. Companies stop apparently not before that, when it comes to advertise your company in big letters. In aircraft, it is also the same and you can see hardly a plane, not advertising for anything. But it must be really always so great to make advertising effective? At the present time it is not only on the size, and this also applies to advertising.

A decent tank lid sticker can work real wonders. This is ideal in every tank cover small stickers, attached can be. Thus the customer hears your message without every time, when he’s standing at the gas station, she presented him in an oversized. Small but fine, is the motto at this imaginative advertising! The good thing about this ad is that they are very cheap to purchase and can be ordered in large quantities. Thus, you can quickly ensure that all your customers clearly through a tank cap sticker are identifiable.

With these stickers, it is only important that you buy not bad quality. This sticker must be made very well, since they are often exposed to the fumes of gasoline and thus there is a danger that the inscription is either evaporated or the whole label replaces the tank lid. The good news is however, these stickers are so small that not so much material is needed and you can thus quietly buy better quality material. Therefore this is also balanced and you have an ideal advertising the name of the company literally in the To be able to fill up”heads of the customers. To find a suitable provider, where you can order fuel tank cap sticker, you have several options. For one it is, look at the many providers on the Internet and on the other hand, you have the opportunity to leave such tasks to a printer in your area. You should consider what is the better choice in your case. In the print shop, the prices are usually slightly more expensive than at the online provider, but you can get enough information about the individual sub-processes, etc. If you however already know, what should you need and look like the stickers in the end, the purchase over the Internet is the better solution. Conclusion: Be not always large stickers that have the purpose of advertising. It is in the end only, what is on the label and not how big it is. Thus, tank cap sticker are a nice way to distribute advertising material the customer. You can customize this sticker in a printing plant to leave or they can be purchased at reasonable prices on the Internet. Oliver Smith

Would a company advertise in the form of promotional products, a choice from a vast array of different products must be made this choice is often far from easy and can turn out to be a tedious process, unless a start still absolutely not have in mind, what kind of advertising, it should be because about. Be faced with this problem, so there are some golden rules that make up a good promotional item considering this, so the choice may be finally easier a lot. First criterion which distinguishes a good promotional item is its practical usefulness. Learn more at this site: Governor Cuomo. In other words, this means the product must create a benefit for the holder, this must be able to easily use the article and insert. Also applies, that the effect of the advertising material very much depends on the creativity of the same. This means the creative promotional products is designed and the more this may stands out giveaways of competition from other, more fruitful is he.

This is thus characterized by the fact that customers for a charismatic giveaway rather be much interested in and apply this because it radiates originality and may thus differ from the masses. A success criterion is the following: promotional items must be aimed at a target group. That means it will be possible only in the rarest cases, to use the same advertising material for each customer. As well as a company produced different products for different customer groups, must be a differentiation even at promotional items. One happens of course to satisfy this the heterogeneous needs of different groups, on the other hand, it makes sense now to the highest quality and most expensive promotional product in the hand press, for example, not every person but also from a purely monetary point of view for a company. A possible approach would be for example, a regular customers as a reward for his loyalty to an electric pepper mill and not the standard lighter or the Standard pens will be distributed to each person.

Ways to give something the merchandise range be motto for advertising article assortments either through seasons, festivals and anniversaries determined or by product launches and promotions. The selection of promotional articles on such topics is usually large, since each promotional items for a specific occasion can be modified and refined. Learn more at this site: Crawford Lake Capital Management. But in addition to the compilation of the advertising material, then only by a common print combines are, there are still other ways to give something the merchandise range. Example way if the selection by a further premise such as black & white’ is headed. Black and white”was not only the song of Comedian Oliver Pocher for the 2006 World Cup, but there is also the classic combination of two color sensations. The most traditional and popular therefore not the Jersey of the German national team, but the yin and Yang symbol is the the two opposing principles Yin (cool and dark) and represents Yang (heat and light).

But in addition to this interpretation, that all phenomena can be seen as manifestations of antagonism of these two poles and their interplay, it is between black and white combination a timeless and classic version – especially among fashionable aspects. Combine as many white promotional products with a black imprint, or put together black and white article. For example a white an elegant mousepad black leather with a nice white coffee cup, or as give-away z-bag from TranZporter with a black portfolio, a white lanyard with a black lighter. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items.

For both our experience and our 25 000 clients speak all over the world. Our service covers the following Areas: production, sales and distribution logistics, preparation and organization of online shops.

Successfully through promotional, advertising and giveaways if your company has planned a new product, a new service, or a new brand, be sure to publish to on the market to increase the turnover of the company, then caution is necessary at this point. Because the market is very tough in this day and age for various reasons such as the global financial crisis and the euro crisis, and many companies are suffering under intense pressure. It is about, not easy to be successful because the competition doing all it can to defend its own market share, and to make the success of debatable. It is therefore very important to plan a good advertising campaign, and to insert promotional of USB sticks for this purpose, because only so you will really manage to be one big step ahead of the competition. In addition, this step is especially important if you want to publish new products and brands on the market, because all new products therefore not very well have always once the problem that they are unknown, and himself, or can even do not sell at all and thus anchor on the market. (Similarly see: Macy’s Inc.). This problem unfortunately also applies to any means, no matter the idea or the gap in the market behind the product may be as well.

Therefore, it is also particularly important that use promotional of USB flash drives, to improve the awareness and the popularity of new products and brands. But first, it is also very important that it sets to a certain target group because it saves time when planning, and can save lots of money in the implementation. With a large audience, reaching for example more people overall, to spend more money for this. With a smaller target audience spends less money, can be reached but also fewer people. It is therefore important that you meets a good compromise that matches well with the campaign’s budget. For the promotional of USB sticks, this step is not necessary, because they can advertise almost regardless of the target group, but nevertheless you can lots of time and money on this way Save.

Also, you can set the target group also intelligent so that you have a small audience, but delete only the people, are not already interested in your products. So, attract only the right people, and also much savings to be about. It is also so simple to align the ad campaign because it must bring fewer opinions on a common denominator. Alternatively can be used here but also advertising resources, that have a practical use for all people, and are thus not bound to a target group. The promotional of USB sticks are a such advertising, and therefore consider themselves necessarily, how you place these funds in your campaign. Because you get these gifts by many manufacturers at very favourable conditions you can save money here even further. Therefore, you should employ this advertiser means necessarily if you want to plan a good advertising campaign the next time, because how you reach this target in the blink of an eye. Oliver Smith