When a company or an entrepreneur decided to do business on the Internet, must take into account the following guidelines: care for the design of our site: our page image will be potential customers, projecting the image of our company. Seriousness and sobriety in the design are the keys to make people want to engage with us. Convey the excellence of our product or service: publish success stories, offer aid, describe detailed and clearly the features of our service, explain the benefits of choosing us, mention because we differentiate us from the competition, talk of our best customers, recounting our achievements, etc. Seek to convey confidence and quality. Registering a domain with keywords the niche or sector or words linked to the brand or the product that we will offer. Best domains are those who carry .com extension if the product we offer is at the local level, you should register the domain with the extension of the country. Among several options for domain names, we always choose the most easy to memorize. Choose a good hosting provider where host our site.
Our website must not fall all the time. With a poor provider, we will not only lose possible visits (or clients), that our image will also be unprofessional. A page load speed also improves its positioning. Customization: Focus on each client, answer emails, offer you tips and interesting facts, meet the needs of each client, etc. to the extent of our possibilities We can create a section with frequently asked questions from our customers and their replies.
Increase our presence online in social media: it is essential to take advantage of all the tools that the web 2.0 puts at our disposal: social networks, blogs, create our own podcast and videos, allowing to reach as many people as possible. Provide an enjoyable and friendly treatment: both the tone in which the text of our page is written as communications that we struggle with our clients (either via e-mail, Forum or chat) always reflect a tone of cordiality and good predisposition. Good treatment been a customer set, in many cases, the closing of a sale. Offer added value to our customers: whether preparing newsletters with useful related to our product or service information, organizing contests or promotions through Internet, etc.