For Minervini

May 28
Posted by jose Filed in News

Therefore the necessary environment of external market very to be well identified. The FOOT must be a market researcher, what it demands a boarding that considers necessities, desires and emotions. The mind of the consumer is repleta of information, which they need to be identified and refined. The small entrepreneur if involves in an activity of perception and relationship, where each customer perceives one meaning distinct for each product or offered service. The construction of an international culture inside of the organizations, the obligator presence of a qualified professional in terms of international operations, of the construction of abilities is necessary happened central offices of the set of capacities and resources of the small one company, of the strategical positioning in external markets e, lately and of more intense form, the creation of relationship in the chain of international value aiming at to supply a superior value to the foreign customer.

The analysis of all these elements is of crucial importance for the formularization and execution of strategies well-succeeded in the external markets. It is intended to integrate the vision of the elements keys, being they: human resources with international managemental capacity, strategies of international relationships, international strategical positioning, segmentation of international markets and organizacional change. These elements keys closely are related and a joint analysis propitiates greaters chances so that the FOOT can in such a way construct an only position in the international markets and, to create a sustainable competitive advantage throughout the time. For Minervini (2001), to insert itself in the international market through the exportation it is a school of growth of the management, therefore exportation is connected to the commitment with the quality, creativity and professionalism. The exportation cannot be considered with last resource when the domestic market or the management of the company is in crisis, therefore if the company did not get success in the domestic market, hardly will have success in the exterior.


May 18
Posted by jose Filed in News

Anfavea, in the October month, the six manufacturers who more venderam light commercial automobiles and in the retail had been: Fiat (24.17%), VW (21.08%), GM (19.67%), Ford (9.97%) Renault (4.56%) and Honda (4.03%). No longer accumulated of January outubro/09, market share thus is distributed: Fiat (24.50%), VW (23.08%), GM (19.82%), Ford (10.18%), Honda (4.28%) and Renault (3.90%). The industry continues with the foot in the accelerator. Ford, for example, finishes to announce investment of 4 billion to increase the productive capacity in Brazil. The sensation is seemed a race of kart where three> competitors are in the straight line with the foot glue in the accelerator. The curve if approaches, somebody goes to have that to take off the foot, but nobody wants to be the first one. However, newness is what the consumer desires.

But, will be ready it to take for house everything that will be produced? So far the reply he was yes. Although the announced Global financial crisis, the national automotiva industry almost did not give account to supply the appetite of eager consumers for placing in the garage the new car. In such a way thus, that the mattered ones abocanharam good part of the market. But, they will continue the warm sales of cars? Nobody will know to say with exactness. However, the palpite is that they must fall in relation to the rhythm who came keeping until September. Hamdi Ulukaya understands that this is vital information. The fall of the sales is not alone that must worry the entrepreneurs of the sector.

In October

Jul 5
Posted by jose Filed in News

Therefore, in its evaluation, worse of the current crisis not yet passou.' ' In its catastrophic forecasts it even sobrou for Brazil: ' ' – And the recovery (of the Brazilian economy) will not only depend on what the country to make, but also on the recovery of the economy the global level. What it means to keep one active monetary politics in function of the rhythm of the economy and the behavior of inflao.' ' Although the opines ' ' contundentes' ' to say the minimum, Roubini is a voice that must be listened to. Part of its fame must it an article published in February of 2008 under the heading ' ' The risk of a sistmico financial melting: the twelve steps for the disaster financeiro' ' , in which it elencava the 12 steps that, under its judgment, the economy would give in direction global to a financial crisis. In greater or less measure, all had been marked. In October of the last year Roubini ' ' revisitou' ' its 12 steps. To follow I reproduce them as its author: ' ' First: this is worse as already it is occurring – to an intense increase of the insolvency in other forms of debt of unsafe consumption: credit cards, personal loan, credit estudantil Room: while it has a serious uncertainty how much to the losses with that monolines insuring of credit goes to ahead arcar of the unreliability of RMBs, CDO and other toxic products ABS Asset Backed Securities, it is now clearly that these bigger losses are muitssimo of what the package of 10-15 rescue billion with that the regulators are trying to patch the situation. Fifth: the market of loan of real the commercial property soon goes to try a similar melting to the one of subprime great risky and reckless part of these used to finance LBOs (Leveraged Buyout) great institutions as the insuring ones of credit, some deep hedge or a great broker of insurances can go to the bankruptcy, leading to still bigger a sistmico risk that of that they had bought insurances of counterparts that cannot pay.