North Networks

There are even many consultants and advisors who have (have) criticized the way of how we do, because they have become excessive, very full of matrices, frames and assumptions, complicated with riddles, and full of unattainable goals by impossible analysis and/or to make dreams and little viable desires, purposes of the same. They are action programmes, which are and will be affected by what happens outside, in all fields and so does and lets make competition in the marketing. In addition, because plans are to be developed in extensive times; one thing is to have long-term goals, and another is to draw lines of action guessing the future, which is not possible, and who this makes, is practically committing suicide. Prepare for what’s to come is different. Customers are smart and realize what is our business and company. In markets like the ones today, you have to be different, i.e., requires that there is a strong element that will make that bid has, really, something that is attractive and strong enough for the segment that is works; but it is a fact that the oversupply that is appreciated, does need to be a fairly simple, clear communication and say things. Click Jeff Gennette to learn more. The reality is proving us that customers and prospects are people who know and know every time more than marketing, which means that today has made this possible.

Internet, social networks, marketing, Word, etc., have generated some diffusion processes fast and effective, but speak the way how we are talking about, trying more than amusing and entertain rather than to convey a stimulator message clear and effective, make this one of the common mistakes. Many of the mistakes which have been appreciated in the practice of marketing networks are as follows: this is changing much?, we are adapting to us and for that we are doing a reengineering. In other words, all about the blur that is becoming so common in many of the organizations, which follow fashion or by trying to adapt to it, lose that many call the North, and begin to extend the line, away from the core concept, making that markets (customers) do not know what really becomes and offers with the marketing networks.


Many of the errors that have been appraised actually of the trade networks are the following: " This is changing much? , we are adapting and for that we are doing one reingeniera". In other words, everything is the defocusing that is becoming so common in many from the organizations, which to follow the fashion and/or to try to adapt to her, lose the one who many call " norte" , and they begin to extend the line, being separated of the central concept, causing that the markets (clients) do not know what really it takes control and it offers of the networks of the trade. One is not to remain inactive but to conserve an approach, adapting and working under all the concepts of the innovation. The adaptation process never finishes due to the evolution that in all the fields of the networks of the market occurs, since the constant of the change still " not cambia" , but for that reason it does not have so that to lose the course. " Everybody us conoce". This it is another very common error, as if the new generations and/or the new networks of markets inherited knowledge and many experiences. In addition, that exists an suitable level of recollection and/or functional knowledge is not sufficient to obtain the sustainable behaviors between the members of the trade networks. To the previous thing, it is necessary to add the fact that the changes that have occurred, and they will be continued giving, in everything, do that the activities of the trade cannot be suspended, being it reason of one of the principles of the practical trade which talks about that " in marketing never final&quot is arrived at a goal;. " It is that thus it is stipulated within the trade plan, and that the plan was elaborado&quot very well;. Often it has been said that in the plans of mercadolgicas actions they are not but guides to try to reach a series of objectives and/or I put; they are nor never they must of being shirts of force or to projects that do not admit any type of modifications.