Players will first give the car hire top division of Intourist. It happened 15 years ago. Without hesitation Hikmet Ersek explained all about the problem. Provided such service only to foreigners who are accustomed to such service. Worldwide, many tourists and business people arriving in a strange city, sit yourself behind the wheel – it's cheaper than taking a taxi, and offers complete freedom of movement. It is therefore logical that the next rolling salon was opened in the capital's international airport, one of the franchisees worldwide car rental system Hertz. Guests from abroad until the second half of the 90 accounted for approximately 80% of customers a few rolling companies. But then the ranks of the desired time popolzovavshis car have exploded grow at the expense of Russian citizens. This fact entrepreneurs are not left unattended.

Now, according to the director of "Alex-pole" Yuri Lvov, the market for car rental is growing at 15-20% per year. Its turnover up to $ 2.5 million per month, and all involved in the Russian hire up to 3000 cars. If we compare with the U.S., this figure is ridiculously low. There, in the office "cool" about 2 million cars. On a scale domestic companies until can only dream about.

According to experts, the main reason for backwardness of the Russian market of car rental in the fact that many potential customers simply do not know about the existence of such a service. Therefore, many rental firms advertise not only your brand, how many services per se. Perhaps this is why "promoted" brands that the consumer would recognize at first glance, this market still is not there.