Apr 3
Posted by jose Filed in News

We are issuing controller boards, which allow to generate on-screen full-color video image in 640 x 480 pixels and color depth to 24 bits (16,000,000 colors). For the formation of high-quality pictures, graphic display should be as much as possible of the image. Cheap boards have a pitch of pixels 40, 50 mm or more. If the display is large and is intended for the stadium or, for example, is located on the facade of the building, the big step of pixels reduces cost per unit of area boards and at the same time provide a good picture due to its size. Hamdi Ulukaya may not feel the same. Each pixel in this version is, and a large number of LEDs (20). If the board is small, the image quality can be improved only by reducing the size of a pixel. We produce a display with a pixel pitch of 3 mm, which allows us to produce small-sized placard with the picture quality. One of the main indicators of board considered its brightness.

Modern LEDs can create an incredible display brightness. To increase the brightness of displays used LEDs with viewing angles up to 120 degrees, oval shape, with high quality reflectors and heat sinks. It should be noted that the use of LEDs with viewing angles of more than 120 degrees is not necessary. Parameter angle allows us to understand under what deviation from the normal brightness decreases by 2 times.

Business Communication Tools

Dec 15
Posted by jose Filed in News

All of these communication tools have their strengths side. Direct marketing provides the best ability to penetrate the consciousness of the buyer and stored in his memory at the cost of a single contact with a potential buyer lead various ways to stimulate marketing; persuasive messages, the ability to respond quickly to customer demands ensures Public rileyshinz. Very good integral indicator of smc show all means of advertising. First of all advertising creates opportunity to re-contact with the buyer, as well as a leader on such indicators as the size of the audience, which may encompass one campaign, the ability to penetrate the consciousness of the buyer, choosing the right moment for message. On average, also a very good indicator of the value of advertising on one contact with the buyer.

It is clear that despite the good performance of the value of the contact, which gives, for example, tv advertising, allowing currently it can only large companies with big advertising budgets. Everyone else in any case not to refuse advertising. And, above all, must begin with the most cost methods of advertising. Where and how to to advertise? Wherever you are ready to costs, of course, carefully selected newspapers, magazines, exhibitions or fairs for compliance with your target audience. Even with the modest prices, typical print advertising, not everyone can afford to regularly place advertisements. And the ad in a magazine or newspaper, if you decide that it makes sense to use a printed publication, must be placed precisely on a regular basis – daily, weekly, monthly. Do not get fooled by the wake of the managers on the sale of advertising in magazines to trade fairs.

Basis Advertising

Jul 9
Posted by jose Filed in News

The choice of recipients. The more carefully you select terms of your potential customers, the greater the impact will be of direct marketing. Appearance. By submitting print advertisements using postal services need to take care about the appearance of your information: to choose the right envelope, choose a way of drawing details These seemingly little things play a significant role: it is important that the recipient is not just received a letter, but also opened, and read it. Content. It is necessary to think carefully about what will embedded inside the envelope you have chosen. More effective direct marketing will give the existence of a cover letter in addition to brochures, leaflets or other printed advertising. Independently meet all these rules, of course, possible, but the question is, how much time and effort it will take to it, and whether or not conducted in such a way an advertising campaign to be truly effective.

To learn more kind of doubt is not sacrificed head, it makes sense to entrust the implementation of direct marketing professionals. Especially in the present company to provide postal services a lot. Therefore, for effective dissemination of their print advertising with by postal services is to decide only one issue – the right to choose a company involved in the work. Follow the rules – to be understood correctly! Print advertising, its features and functions are described in many sources. Compliance with the rules of creation of print advertising is necessary to ensure its effectiveness. This also applies to advertisements distributed by postal service. In fact any type of print advertising is in its the basis of two main components. This non-verbal and verbal series advertising message.

By nonverbal series include all kinds of pictures, images, characters and design elements that draw attention to themselves, create a certain mood print advertisements. In direct marketing widespread use of photographs, drawings, charts, graphs – all this very effectively influences the perception and memorization of the advertising information. Verbal number of advertising messages – this is actually the text that carries all the information. It consists of a header, body text, echo-phrases and slogans. The headline should be written in such a way as to attract attention. In print advertising as headings are often used questions, exclamations, statements, as these forms are encouraged to reading the main text. The main text carries the information load. It must short pass meaningful advertising. Summarizing all the above, the echo-phrase should call for action, carry a definite conclusion. As for a slogan, it is in print advertising is a creative tool for creating specific mood, image. If we talk directly about direct marketing, it is worth noting that it is designed primarily to implement two-way communication, and thus cause feedback. And in this regard literate preparation of advertising messages is especially relevant.

Jung Propp

Jun 25
Posted by jose Filed in News

Than the broader sector it occupies, the greater the need arises in the study of consumer preferences and finding the means to it in the development of brand platform – it’s measure the dynamics of the brand. How is it done? Developing brand platform is based on market trends, competition and communication includes a description of the target audience and consumer preferences, the key characteristics of the product and the brand. This is usually a fairly long process, because its results are based on a number of marketing studies involving groups experts to examine in detail both the demand and supply in this niche. Developing brand platform includes creating the position of the brand and the concept of brand image. The first – a statement of the main ideas of the brand (Definition wants, satisfied by brand attributes important for consumer brands, unique criteria for the position, the wording of key functional and emotional benefits). Second – is the development of creative embodiment of the idea of positioning (creative arrangement ideas marketing positioning the language user, the description of the nature of the brand and the visual realization of the idea of positioning in associative images) What does a customer? Finally, after studies and their understanding and interpretation, the customer must obtain two main documents: a description of the nature of the brand and concept boards. Moreover, the description nature of the brand should be as understandable to the manager of the company, to push the brand, even if it technical education, and should be accessible guide to managing the brand portfolio. On my practice, this document is a compilation of often vague statements of Freud and Jung Propp and then the whole company’s marketing department full staff scratching their heads over how to create a “visual representation of the archetype self, “or as a consumer to demonstrate that” the hero gets special knowledge by acquiring a magic elixir in a broad sense Concept boards – it is visible realization of the idea of positioning in associative.

Internet Advertising

May 24
Posted by jose Filed in News

Under modern conditions of business development in Russia and worldwide Internet advertising in the ranking of advertising platforms start to take the lead. It attracts more potential buyers and clients to one or another group goods. The prerequisites are the increase of the Internet audience and expanding Internet markets. The fact that Internet advertising has a narrow focus on a potential buyer, while traditional advertising (in print, on television, radio and other channels) covering the entire audience. This explains its relatively low efficiency. In addition, when promoting Internet marketers use different tools of statistics and measurements as planned, and the end result of advertising campaigns. Investments in advertising demand analysis of effectiveness, that is, how feasible and cost-effective investments in those or other kinds of promotion.

In Internet marketing for assessing the impact of advertising is used, for example, the coefficient of roi – The ratio of increase in profit to the volume of investment. Thus, we can clearly make sure that advertising really works. When using traditional channels-benefit analysis is problematic. Comprehensive Internet marketing offers a fairly wide range of tools for advancement. The advertiser questions arise: What choose? Which method is most optimal for my business? Using only one method of promotion of the site likely will not yield results quickly and for a long period. Solution can be balanced set of instruments. If your company's main objectives are to promote competitiveness, attract customers and partners, sales promotion, you need to think about complex Web site promotion. Internet promotion – a process that requires skill and great experience, why trust should be only for professionals, those familiar with his case. What you get in the end? Small cost, promote the site in several search engines and Internet sites, the coverage of large areas.