u0085in Hamburg or elsewhere: Street promotions impress with originality and emotional appeal, quality and perfect implementation for event managers of a promotion agency in Hamburg or elsewhere would be a quiz show question absolutely no problem to the Community pillar, popular song and living Billboard. Familiar with the latest trends as well as with the historical background of their industry, would the answer promotion agency specialists immediately at hand: advertising and marketing on the road, or further grouped in the public space. Since the Berlin Ernst Litfass 1855 plakatierte his first circular with messages and advertising, much time in the country is gone. “And also the songs referred to as popular song, the its name originally from in the 16th century popular song” mentioned singing – and thus making advertisements for popular music revellers on the streets were, have a long history. As well as the moving through their human billboards, which strengthened at the beginning of the 20th century. Century was employed as the life in the streets of the cities was increasingly busy. For promotional agencies and their clients, advertising companies of various industries, is the subject of street promotions today as exciting as never before. And that mainly for three reasons: firstly a promising concentration of the target group will be found depending on the targeted selection of the location for the street promotion there, secondly the planned brand positioning can be supported effectively by direct experience bar make of the product or the brand and third street promotions almost ideally suited as efficient part in the context of a networked advertising campaign. Promotional agencies use their complex knowledge of the potential for an effective interplay of various means of communication here. And they have the necessary know-how, productive to implement its concept for the promotion of street to the marketing objectives defined together with the customer. The bandwidth in the concept development and realization of a street promotion to illustrate, should be outlined at this point the following exemplary scenario: A promotion agency in Hamburg receives from a major cosmetic manufacturers commissioned to promote the launch of a new fragrance by means of live communication with potential customers.