To start with a good feeling in the social media world. More and more decision makers in the marketing and corporate management employs the theme of social media guidelines. It was maybe even a marginal phenomenon that moving employees into the social networks and also about the employer or its themes spoke, a few years ago that now belongs to everyday life. It is even more important today, to install a functioning controlling about all corporate activities in social networks, and this will only be possible if all activities are integrated into the social networks also in the existing marketing mix. Tasks of social media guidelines social media guidelines are first and foremost give security in dealing with social media to employees and managers of the company and help to prevent legal problems.

The Status quo on social networks is usually identical: the majority of the workforce including the entire management have a facebook account and are quickly and easily there in the location, about Company and the competition to express, or intensive research on the competition and the market to operate. The potential impact of their utterances in social media just younger employees are often not clear. Here give social media guidelines specific instructions. Social media guidelines should create awareness of the importance of social media first and foremost for own staff. The task consists not only in the restriction of speech of the employee if that is at all legal but contrary in promoting an active holistic social media communication she organic out sustainably funded from the operational communications. Last but not least, we should underestimate that every single employee should be an active brand spokesperson and multiplier of a company, the chances of which specially makes the social media are immense! Guidelines to show the way, as the company reach its goals in social media want, and tune all employees on this way.