Flash-based sites have been crazy since the last years, and as Macromedia compiles more and more features in Flash, we can only predict there will be more and more flash sites on the Internet. The good: Flash-based sites have been crazy since the last years, and as Macromedia compiles more and more features in Flash, we can only predict there will be more and more flash sites on the Internet. The good: Interactivity Flash Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactive features ranging from very lively feedback forms to attractive Flash-based games. This new level of interactivity will always leave visitors wanting to return for more.

A standardized site With Flash, you do not have to worry about cross browser compatibility. No more problems on how a certain CSS code displays differently in Internet Explorer, Firefox and Opera. When the position of the elements of your site Flash, always appear as they are, whenever the user has Flash Player installed. Better expression through animation In Flash, you can make use of animation features to convey a message in a much more efficient and effective. Flash is a lightweight option for animation because it is based on vectors (and therefore file sizes are smaller) as opposed to real “movie files” that are much larger in size. The bad and the ugly: The Flash player People have to download the Flash player in advance before you can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to Download the Flash player just to see your site. You also have to put additional work in redirecting the user to the download page Flash player if he or she does not have the player installed.

Site optimization If your content was presented in Flash, most Search engines will not be able to index your content. Therefore, you will not be able to rank well in search engines and there is less traffic heading to your site. Loading time Users have to wait longer than usual to load Flash content compared to normal text and pictures, and some visitors might lose patience and click the Back button. The larger your Flash takes to load more and more the risk of losing visitors. The best way to make or use flash only if absolutely necessary interactivity and motion that comes with it. Otherwise, it is advisable to use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.