There are so many fonts that are already used somewhere. If you want to have your own font, you have to throw a certain amount of money for it. At selecting a font, it should check and make sure that the font is well printed, and no irregularities. If all goes well, then you fit such a font. Make sure it looks well to the web version. Make sure that the font has all the characteristics that you wish to use later. Do not use fonts that do not have numbers and some letters. Suddenly they will need to create brochures and other Pos (Pos) materials.

Interestingly, that so many people associate the product with any type of font. The consumer was accustomed to seeing high-quality text on television, in print advertising and film. Do your potential customers should not be a sensation cheap your product. Although in reality it may be cheaper, but most importantly do not allow it to look like. When the font understood, the next step is color scheme. Color quality. Most people do not pay special attention to color. But this is an important aspect of everyday life.

We constantly use it for communication. Color us as a signal to the senses. This kind of language used, in which there are many values. Each design decision made by a variety of colors and shades. We must not fear to mix colors. Find a color that would express the essence of your business. There are two varieties of colors. 1. A contrasting color – when mixed with a lighter shade to get a different color. TV and computer screens are a case in point 2. Pale colors are just mixing paint or ink. The form of the logo. On the first stage of the design of the logo, it is necessary to determine its extent. It is a hard stage. Maybe a lot of creative ideas, but do not start with anything. Before you choose a shape necessary to define the purpose of design. The marketing objective logo – it should be compact and small. The design should clearly look at and small sizes. If a company has a long name, it is better naming break it up so that it was as part of the logo. Regardless of the form of still try to avoid complicated forms, such as skulls or guitars, because they require a large print costs. The outcome is important to determine what will be part of the logo. If a suitable option is the name of the company, it must be inserted into the logo. Or, you can create a visual image of the logo, which would cause a person to associate it just with your company. But it's at if you have not in the abstract title. It could be anything drawing particular item or something else. Simply, he must be special and different from other logos. The main quality of the logo – has to be memorable at the same time not too slozhnym.Vizualnye images of people and other structural shapes can be confusing. It is necessary that people see your logo, and he remained in his memory. That's the main reason for creating the logo.