Recently, I somehow became a little to write about marketing, more sales. To be honest, it's because marketing piece is thin, while sales of more rough and can be measured. For example, I still do not know on how to measure work marketing. In addition, there is quite difficult to predict anything. In sales are clearer. Went to the client and you are either sold or not. I think so, that in small business marketing in general is not needed.
When you're just starting out, then it makes no sense to think about how you "show off" to get noticed. All the crap about viral marketing, marketing, and other trusted marketing – it's garbage, until you have a sales system. A simple example. Ventilation. Ventilation need to ventilate the room. The ventilation system is constructed so that air circulation there was as efficient as possible. When air is circulated by itself (that is, when there is a system), then we can think about how to improve this system (to increase air flow or temperature control).
In this case, put conditioner. So the market is a kind of marketing and air conditioning. It contributes to the fact that the air circulation is more efficient. No more. But without the ventilation system of the air conditioner does not make sense whatsoever. It would be idle. Look. You have decided to sell cell phones. Hung up ads, but you do not have, nor suppliers or channels, even the money to pay the bills is not enough. Well, you call people and use? Before that, we should at least negotiate with suppliers to buy a point in a public place and hang the sign "For Sale phones." Here is a minimal system. A more you can do an online store, to hang ads and undress girls in exchange for the phone. So remember this idea, as long as you do not have a system that sells the product – think about marketing is not even necessary. PS There is little cit. If you just want to test the market, then you can start advertising and affordable marketing campaign. What do you think? (: