Nevertheless, the partners clearly overestimated the market size and ability to implement it. After 18 months, boo.com went bankrupt after spending all investors' money. It is obvious today, it is clear that failure was inevitable. Expensive equipment, high tariffs for the delivery of significantly increased the cost of the goods. These factors are disappointed with the potential retail market in feasibility convenient Internet shopping. Over time, the World Wide Web has increased the scope, it is now rightly called a global, but despite this, the market for electronic sales of clothing is too crude, untrained, inexperienced, and most importantly, incredulous.

When deciding on how to increase sales of clothing through the Internet, you need to market segmentation. And most importantly, find out at what the market will have to work – at market natural or legal persons. It's time to talk about shopping. The modern woman spoiled many shops, services available and services that are forced to develop boutique owners. She loves to feel new clothes for myself, for the time shopping is able to re-measure a range of goods, and most importantly, remember the relationship with the product. This is a special ritual. Scientifically proven that the woman spends in Russia in stores from 3 to 7 years of life. Once these statistics it becomes clear why many boutiques refreshing air conditioning, comfortable couches and aromooborudovanie.

In the online stores must be present compensatory services. Lack of sofas can be replaced, for example, details of clothing and other characteristics – fabric, dimensions, senses of touch. Lack of air conditioning – in a convenient and quick delivery. Barrier of mistrust can be reduced by offers several products for a fitting. A variety of payment options (terminal, cash, money the web, through web banking or usual bank) – one of the competitive advantage of any online store. The market of individuals – it female-dominated European lifestyle, tired of everyday shopping, but can busy business lady who did not find time for endless shopping. But is that all? Indeed, many well-known brands do not geographically accessible, so ladies take a risk – order online. They are connoisseurs of high fashion, of whom they say that "they dress straight from the catwalks of Italy." In their locker room is not a model and RoccoBarocco SASSOFONO. Market entities characterized by the fact that the buyer – an experienced specialist, most likely, not delirious fashion trends. Purchase a complex and multilevel. Wholesale sales are made, usually at the top level of management. Buyer unimportant, knitted cotton or a particular product, it is much more important – the brand. This is a situation where reputation and credibility of the brand's impact on sales. Women's clothing is sold in bulk at many sites, but not bought in all. One has to admit that fashion and to this day is the most complex object online sales. Still, to truly appreciate the clothes can be, just an example of it. This is the problem of retail online stores, completely is not relevant for wholesale. Currently, electronic commerce is actively growing, and wholesale purchasing on the Internet – it is today. Within one hour you can build an application online e-shop, pay convenient way and wait for a product that will deliver a transport company.