To have a good and well definite strategy, to concentrate efforts and resources in favor of the strategical planning you are welcome they are valid if the organization will not be supported by a good foundation. This base, according to Coast (2007), is the strategical foundations of the organization. Among them they are distinguished it mission, vision and values. For Chiavenato (2005), mission means a task that is received. It is the reason of existence of the organization. According to Oliveira (2005), the mission also must satisfy the environment external, that is, to offer something that answers its anxiety.
In this direction it is easy to perceive that the strategy must walk lined up with mission, a time that the strategy must reach the objective of the mission, that is, the strategy has as objective to carry through the mission (CHIAVENATO, 2005). In this exactly context, Rodrigues et al (2009) standes out that the mission ' ' it is ample and lasting a declaration of intentions that individualiza and the same distinguishes the organization in relation to others in branch from negcio' '. Barney and Hesterly (2007) strengthen the idea when inferring that the mission of the company defines what the company desires in long stated period and what it must prevent in this half time. For Coast (2007), the mission of a company must answer the two basic questions: What it is? So that it serves? Answering such questionings the elaboration of the mission is possible, that nothing more is of what the reply to these two questions. As mentioned, the mission is a foundation for the company. This foundation is so strong that it can all lead the process of strategical planning of a company. According to Chiavenato (2005): The mission functions as the orienting intention for the activities of the organization and to agglutinate the efforts of its members.