Often the implementation of crm-system has been criticized regarding its effectiveness. A detailed analysis proves that this criticism arises because of categorical promises providers crm-systems, which results in overestimated expectations among consumers, resulting in a series of "stories of failure." As an example of successful implementation of crm-systems can lead the National Bank of Australia's NAB. The bank took a leading position in the market and was recently named "Financial Company of the Year" by using more than 10 years, crm-system development company National Leads Terradata.2, seven million transactions each day is a bank. Records of all transactions shall crm-system, filling the dossier consisting of 600 parameters for each client. Such a detailed systematization of the need for more accurate analysis of the prospects of a banking services tailored to different customer preferences. "It is difficult to present the work of our without our company a strategic resource – crm-systems. The introduction of crm-system of our competitors only started, and we have long used a system developed specifically for us and we already have a great wealth of experience, "says Gerd Schenkel, vice president of NAB. "With this system we have achieved good results, but we're already working on further development of the crm-system, because the range of services of our bank continues to grow. "Julian Beavis, Vice President Terradata in Australia and New Zealand, said: CRM-system NAB'a is a great example of the breadth of the world as a progressive company to competently use analytical methods and the introduction of crm, to achieve high results. This experiment marks the majority CRM.