Actually the concept of 'spirit of capitalism' appears as in Weber's definition of that system of thought, which is characterized by systematic and rational pursuit of legitimate profit within their profession. Weber shows that the pursuit of vocation, achievement – the capitalist only feature. Capitalist ethics assumes a certain ideal. A person associated with that ideal, must have a number of qualities and undergo the prescribed path. First and foremost, "capitalist" person is characterized by hard work and thrift.

With these qualities, he is dedicated to and receives certain result – solves the problem of life support. By taking his business-like "in their". And as the highest award of recognition he gets other people. That this is done self-actualization of man, saying, modern language. Thus, Max Weber and Abraham Maslow gave a description of the motivational principles of Western man: should strive to achieve (goal setting) must rely only on themselves, their strength – exercise "Private initiative", to achieve the desired aim in stages, gradually realizing their needs (planning), action must be rational, ie individual must clearly define what he aspires to and what means, "rationality" is accepted by the individual as the western "correct" way of action. In the early twentieth century, Frederick Taylor and Henry Ford, the genius felt this principle, developed the basis of the motivation system in Western society, building on its self-stimulation. However, this principle has faced some difficulties in other cultures (eg Japanese), where it was not applicable. And as in Russia? Individual pacing labor, as it turned out, poorly applied in Russia. This is because the organization needs in the Russian society has a different ethical system than in the West.