Common reason for failure: missing analysis and strategy according to the Federal Ministry for economy, are bankruptcies among other factors to 30% on planning deficiencies and 61% on lack of information the contractor due to. In these areas objectives, corporate strategy, and the fall upstream, a detailed location and target group analysis. You can pump as much money in a company in principle as you want. But if you don’t know who your customers are and how you can inspire them for themselves, that leads not to the success. As to create regular timeslot business strategy, to plan, targets and last action implementation are not only a must, but even the actual task and duty of the Executive Board”, so Jasmin Dehl, managing partner of team Vinco. Who should take care of otherwise and are responsible for this?” Until the results of an analysis, the basis for qualified business decisions.

Ideally a customer analysis prior to establishing existence should be performed to assess and immediately pass a customized corporate design opportunities and risks from the outset”, more so Dehl. But later in the business process, these results are not rigid, but it is over and over again on the developments set to act not only to respond.” Here, not only the classic characteristics such as age, gender, purchasing power, education, place of residence or professional position and private situation played a major role. It is crucial to know how customers think. How he do more global issues such as politics, religion or the general attitude towards people and businesses he had. Only who knows his customers, know what they expect and can get to the exciting task to meet those expectations.” Similar applies to the analysis of the business location. Because it follows when and where to reach its customers. Essential content the detailed lighting of hard and soft location factors are: location, proximity to markets, competition, tradition, expansion opportunities, social factors, population structure, level of education and costs are only a few parent tags. The subject site analysis is even a bone of contention in the franchise area”which can lead to legal action: whether the franchisor owes a site analysis within the framework of its disclosure, is extremely controversial.

Obligation of the franchisor’s is partially been answered in the affirmative, partially rejected by the case-law. This is important with regard to the question of whether the absence of a reputable site breakdown of claims for damages of the franchisee’s breach of pre-contractual information obligations may trigger. The importance of analysis and corresponding strategy for a predictable business success are greater than ever in times of saturated markets. Is this task alone, unable to cope, it is advisable in any case to be professionally advise and accompany.