Risks can be divided into macro and in-house. Macroeconomic risks that are independent of the enterprise, include political instability, social changes, changes in prices, exchange rates, changes in tax, trade and currency legislation, natural and environmental risks, operating and financial risks, including lack of necessary infrastructure, the possible bankruptcy of partners, the deteriorating financial condition of the service bank, and so are the risks to the intra lack of raw materials and unskilled personnel errors design and planning of works, poor budgeting, cost overruns, changes in consumer sentiment, increased competition, loss of market position, delayed access to the target market, non-contracting terms and conditions of contracts, potential litigation, etc. Before determining the value of the business must not only take into account all of these risks, but also an analysis of its financial state. Financial analysis reveals business trends in the past, assess its current state, to justify the development in the future. Results of the analysis of the dynamics of revenue, costs, gross and net profit, return on sales, etc. are used in all the ways of the business valuation and directly affect the prediction of revenues and expenditures of the company.

There are various approaches to assessing the business value, main of which are profitable, cost and comparative (the market). Income approach to valuing a business based on the definition of expected income, it is assumed that the value of the business equals the current value of future earnings from owning them. When using the income approach to forecast the future cash flows for a certain number of years (usually around age 7), and to ensure commensurability of different times cash flow they need to be discounted, ie, adjusted by a factor that reflects the future rate of inflation and other risks.