It is not “bleed Benito”, but I saved my life. Sure more than a marketing or technical entrepreneur has found the market need accurate information and it is only available in studies and reports of payment. That was my case making the business plan, the business that I’m stuck and soon will send letters and photos for free. Javier Sanchez Verdasco, our wonderful adviser, we sought to refine the development of our sales figures from market information mailing in the United States, specifically its annual results and estimates of future business. The reference source is the expensive studies of the Direct Marketing Association (DMA) and other companies such as Forrester, and obviously we could not afford to pay up to $ 700 for each one of them.

Well, I’ve gotten out of trouble with this simple but powerful trick: go to Google advanced search and find the exact title of the report need only file format PDF. In my case the miracle happened, but not where I expected but by an alternative route. I found no recent report by the DMA (though a 2001 still useful for historical series or to get an idea of the document), however I did find a report “White Paper” prepared by Winterberry Group on trends in the mailing USA 2008. In fact Google did not give me that PDF in particular, but other PDF of this company that seemed promising. I went to Winterberry Group’s website, and there were free this and other reports. Then I looked directly by its file name, but Google could not find. So here’s a technique derived: if you find a report that you are not worth 100% just visit the website of the company that made, because the same thing if you find useful material here. As I have said to me things were great.

Winterberry I joined, I downloaded your white paper, and voila, on pages 3 and 4 were the graphics and data needed, taken in addition to the DMA studies with what he knew who came from an authoritative source.