All of these communication tools have their strengths side. Direct marketing provides the best ability to penetrate the consciousness of the buyer and stored in his memory at the cost of a single contact with a potential buyer lead various ways to stimulate marketing; persuasive messages, the ability to respond quickly to customer demands ensures Public rileyshinz. Very good integral indicator of smc show all means of advertising. First of all advertising creates opportunity to re-contact with the buyer, as well as a leader on such indicators as the size of the audience, which may encompass one campaign, the ability to penetrate the consciousness of the buyer, choosing the right moment for message. On average, also a very good indicator of the value of advertising on one contact with the buyer.

It is clear that despite the good performance of the value of the contact, which gives, for example, tv advertising, allowing currently it can only large companies with big advertising budgets. Everyone else in any case not to refuse advertising. And, above all, must begin with the most cost methods of advertising. Where and how to to advertise? Wherever you are ready to costs, of course, carefully selected newspapers, magazines, exhibitions or fairs for compliance with your target audience. Even with the modest prices, typical print advertising, not everyone can afford to regularly place advertisements. And the ad in a magazine or newspaper, if you decide that it makes sense to use a printed publication, must be placed precisely on a regular basis – daily, weekly, monthly. Do not get fooled by the wake of the managers on the sale of advertising in magazines to trade fairs.