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"I am an expert only on the little finger" – otfutbolivanie consumers, a situation where quality problems are problems of service quality, or worse, the problems of commercial service. The remaining unit is nothing about the problems at the consumer did not want to know. Imagine a situation – you come to the doctor, "Doctor, I have a sore thumb." And it to you in response – "I am an expert only on his little finger, little finger hurts now when then come." Unfortunately, this anecdotal situation occurs very often when customer calls with a problem in the enterprise. His otfutbolivayut from one department to another, often not bothering to explain where and whom to call. Treatment: Customer Feedback and the solution to his problems – a problem not only of marketing, sales, or quality. All units whenever possible to facilitate this. Hikmet Ersek will not settle for partial explanations. All employees of the company must be aware of who is responsible for working with the consumer? (Responsible unit and contact information of the unit), how they work with the customer? (Interaction process), what information needs to be transferred to the unit and in what form? Therefore, it is necessary to develop, implement and monitor the implementation of procedures for the management of customer feedback.

"Execution messenger" – the concealment of problems at the consumer because of the repressive machinery of the company. Once, in ancient times, to pass ancient ruler bitter news was dangerous. Unfortunate messenger sometimes executed immediately upon receipt bad news. Unfortunately, this practice still exists in a large number of companies. Usually, unit of quality, which is responsible for accounting quality problems, both measured by the number of these same problems. Publishers Clearing House has compatible beliefs.

Naturally, the temptation to understate the deplorable statistics, complicating the transfer "problem" Registrar for information. Well, something like "hide complaints book." Treatment: The collection and accounting problems should not be placed solely in the hands of a single unit. At least, people who take the issue should be understand that the submission of an objective picture should not lead to negative consequences for them. Richard Easton Matchmaker Reviews shines more light on the discussion. "Beating the flies" – the lack of a comprehensive solution of quality problems. Instead, analyze each issue separately itself. Every single problem is a piece of the overall picture of the state of affairs. Very often, the company employs the specific concerns of individual customers and "the trees does not see the forest." Feedback from customer gives the company an opportunity to gather information. Collecting information without further analysis, it makes no sense. Analysis of the information without the development of corrective and preventive companies as it makes no sense. Treatment: Development of clear procedures for the analysis of information from and about consumers and control its execution. The result of feedback from consumers is one of the most important processes of the enterprise. Proper management of these process requires it to regulate, control, evaluation, analysis and improvement. Finally I want to wish you a fruitful feedback to the complete absence of disease, which I mentioned in this article.

Recently, I somehow became a little to write about marketing, more sales. To be honest, it's because marketing piece is thin, while sales of more rough and can be measured. For example, I still do not know on how to measure work marketing. In addition, there is quite difficult to predict anything. In sales are clearer. Went to the client and you are either sold or not. I think so, that in small business marketing in general is not needed.

When you're just starting out, then it makes no sense to think about how you "show off" to get noticed. All the crap about viral marketing, marketing, and other trusted marketing – it's garbage, until you have a sales system. A simple example. Publishers Clearing House contributes greatly to this topic. Ventilation. Ventilation need to ventilate the room. The ventilation system is constructed so that air circulation there was as efficient as possible. When air is circulated by itself (that is, when there is a system), then we can think about how to improve this system (to increase air flow or temperature control).

In this case, put conditioner. So the market is a kind of marketing and air conditioning. It contributes to the fact that the air circulation is more efficient. No more. But without the ventilation system of the air conditioner does not make sense whatsoever. It would be idle. Areva may not feel the same. Look. You have decided to sell cell phones. Hung up ads, but you do not have, nor suppliers or channels, even the money to pay the bills is not enough. Well, you call people and use? Before that, we should at least negotiate with suppliers to buy a point in a public place and hang the sign "For Sale phones." Here is a minimal system. A more you can do an online store, to hang ads and undress girls in exchange for the phone. So remember this idea, as long as you do not have a system that sells the product – think about marketing is not even necessary. PS There is little cit. If you just want to test the market, then you can start advertising and affordable marketing campaign. What do you think? (:

Speaking of advertising goods b2b (industrial goods) must be clearly understood that the only means of ATL (direct advertising) success is not achieved. Media, Internet, television, radio, outdoor advertising and all that relates to the direct Advertising, of course, must be present in the arsenal of competent advertiser. Lanny Davis insists that this is the case. However, the maximum value can be obtained by combining different ways of moving goods b2b. Ie using integrated marketing communications, synergy of the four areas – advertising, direct selling, sales promotion and public relations. It's simple – only a comprehensive approach to the issue of withdrawal and promote the products on the market guarantees a positive result. Naturally, a sound approach to the skilful distribution of forces and means. Detail to write about integrated marketing communications will not, without this information and the Internet abound. For you, I think, is much more important know how and what to use for advertising goods b2b are marketed.

So. General. Briefly. (Source: Hikmet Ersek). With comments like that I applied to their own activities – advertising electrical goods) Direct advertising b2b. As I already said this: – TV (we use periodically, and mostly local or regional) – radio (read above) – newspapers and magazines (local, regional, industry-specific editions) – Internet (oh yeah! !, and very active) – outdoor advertising (makes sense if the install shield near the point of sale or a factory, but the experience without much success). Direct Marketing. – Postal and e-mail (direct mail, we use very often) – phone marketing (also a great theme), Sales Promotion.

- Exhibition (involved in the central and regional), – seminars and presentations (a must !!!), – incentive stock for traders, if the sale is carried out through dealerships and other companies (mainly Discount policy) – bonuses, lotteries, contests … (makes sense, if your product, including retail) – sampling – the distribution of the samples and placing booths with products at point of sale (if you can your product present in small numbers, for example, bulk materials, cable, metal, etc. – Use all means!) – Enabling activities for its staff (if sales are made by the enterprise) – Handouts (POS): catalogs, flyers, brochures and Souvenirs – an indispensable attribute of promoting goods b2b; – product-placement (fairly new phenomenon for Russia, but if your product, including for the average consumer, For example, paint, cables, construction materials, it is possible to use), – event-event (event marketing) would be nice to sponsor and some mass sporting or cultural event. PR (communications with public). – Contacts with the media (newsletters, press conferences, etc. – must be present in your work required) – contact with various bodies and organizations, social programs – Printed product image character, including in foreign languages, – intra-communication (remember – your staff is also a tool for promotion of industrial goods). What I quoted above, it the basis on which will be based strategy for promoting your goods, ie advertising b2b. Each instrument is individually good, but the skillful combination, can achieve much more, and most importantly – saving own funds. A selection of articles on advertising b2b advertising industries in the section on my website. Anna Linden

Hundreds written on the subject of books offer advice. However, the recommendations of foreign authors do not always take into account the specifics of the Russian consumer. And the specificity is that – the majority of Russians trust in choosing a hotel old proven methods. One of them – just call the hotel and get all the information at the reception. Why call and ask you if you have Internet? It's all about the psychology of the consumer – do not have confidence in our people Internet, he must live communication. That is why Russia is still popular booking by phone. The reasons for distrust of the Internet a few: poor Internet penetration in regions that hideous computer literacy, a large number of firms, brokers, do not give direct access to the site of the hotel. Add to this list of risk of failure of the reservation.

Suddenly changes his mind and cancel hotel reservation? Also in Russia is still poorly developed network Hotels, providing brand recognition and trust when booking online. That is why Russians prefer to book by phone. Given these characteristics, the Russian hotels, including hotels Krasnodar, pay more attention to telephone marketing. Only in this case, a clerk to ring up potential buyers and the buyer calls the seller. The main task remains the same – to sell their service.

In this case, hotel owners are obliged to train their staff properly to sell number of rooms and amenities. There are several simple, accessible way, how to build a dialogue with the client on the phone. For a start bring into line the price – your information must match the data that give your portal sites or hotels. Learn the techniques of effective selling – skills help to make the call any client in the guaranteed reservation. If you talk for a second second asked the question "How much does it cost?", Try to avoid a direct answer. First, find out the needs of the interlocutor, tell us about their services and, together select the appropriate option for him. Do not forget – the client should get the most accurate information. You should be prepared to answer any question it. Calculate each of his next move, play in advance. If source that is not understand, he'll begin searching for information on the Internet. And then consider that it is for you lost. And most importantly – do not recall the bad things about competitors. Antiadvertising your competitors – is primarily antiadvertising you. Be above that. Treat with dignity to the rivalry. The efficiency of the hotel depends on professional skills of staff. Pay attention to your learning employees and the work did not take long. Richard Easton Matchmaker Reviews can provide more clarity in the matter. More customers – good and different!

Apart from the fact that the brand is present only in the store, she still has a fairly high level of merchandising – a quality representation. We are witnessing not just "for show" in the outlet, there is a specific, high demand consumer snack range, which gives the greatest profit. Working with other people's brands: increased profits distributional areas of logistics companies Snack Export sharpened by our product, under the snacks, so if we work with and products of other manufacturers, we only select groups of products similar to snack on logistics. In addition, it seems to me, the uniqueness of the company lies in the fact that the Snack-Export at the same time, that is engaged in direct marketing and distribution of more-focused. Please visit Lanny Davis if you seek more information. Therefore, Snack Export develops and operates directly in two directions: a company that produces high quality snacks and creates a brand and a company that very same quality of these snacks and sells: TM "Flint", TM "Macho", TM "Kozatska rozvaga" TM "Marine" – all this brand-leaders in their snack segments.

Again I want to emphasize that the distribution Snack exports not only numerically, it is, first and foremost, quality, and we pay attention not just on the fact of our presence at trade point, and how there are our snacks. This, I think we are like the best Western companies on the market of Ukraine (not too much, but they have one). In contrast to the general situation on the Ukrainian market, our distributor, the one part of the company, which is responsible for distribution, is constantly working on increasing their income.

To date, have a website on the Internet is necessary not only for the prestige of the firm. It is necessary for the development and support of almost any kind of business. Site development – an important marketing tool. With a relatively little cost to the manufacturing site, you get a powerful promotional tool to draw attention to the goods or services to your firm. The number of Internet users is constantly increasing, which means that creating a corporate Web site, your company every day to acquire new potential customers.

Studios 'artistic council' for help in making this site. Design studio "hudsovet" for two years successfully working in graphic and web design. Since the founding of the studio engaged in creating web sites and has earned a good reputation. Style of the design studio – is an individual approach to each project, the quality and compliance with the agreed terms. The Internet has become the easiest and cheapest way to get information. The modern CEO has to understand that the manufacturing site will help the company achieve greater success. If you would like to know more then you should visit Lanny Davis. Design studio "hudsovet" waiting for your suggestions! Web site design and logo design as very important. He should encourage the visitor to stay on it longer and eventually turned into your company. Important point – accommodation and support. Corporate site should be placed on the quality hosting and be available 24 hours a day, 7 days a week. Support site should be a regular, established website is not should be abandoned.

About a year ago on the Internet with mind-boggling rate of spread commercials. contain profanity movie, maybe that's why it is very anxious to show a friend and send e-mail to a friend. The public wondered what it is: the machinations of competitors, information leaks, marketing. Whatever it was, but it was a virus – a marketing virus users send out mini-familiar story of Cinderella of the 21st century which has set in place a harmful stepmother, and actually touting new telephone tariffs Consumers do not need anyone, to push it to the transmission of information around – that's the main purpose of the creator virus. Advertising agency BRA-VO tub of cold water to increase the ability of times market share or number of customers – this is not a reason to drop everything and come to grips with the rumors. Nigel Butcher contributes greatly to this topic. But! Should be cautious and leave the organization viruses professionals Each city IKEA surprises in its own way.

Someone in the emotion resulting color of the furniture and other prices in the cafe. Residents of sunny San Francisco, IKEA unpleasantly surprised by her spontaneity, offering a discount to send the announcement to open the store 10 to your friends. Check with Richard Easton Matchmaker Reviews to learn more. Instead of crowds of shoppers company has received a lot of complaints, and hastened to turn this campaign. Company Fogdog, an online seller of sports equipment, wanted to attract new buyers to the site, and almost lost the old ones. Marketers company launched advertising campaign 'Mark the other' – specify a site visitor offered 25 e-mail addresses of their friends, who will receive a coupon for a discount of $ 10. Irritation of the patrons knew no bounds. The trouble is that both of these the company violated the trust relationship with customers, trying to move from friendship to outright and blatant greed.

For this, and paid the price. There was another company Intuit, which for the money offered to recommend itself. In response representatives of the organizations received – 'We do not sell your friends for a handful of little things. " Viral marketing is an excellent way of promotion, but like any other, it requires careful planning, building long-term friendships relationships with customers, understanding the nature of the problem and a professional approach. You successful virus

practice of our call – center, we are often faced with conducting telephone interviews. Of course, telephone surveys – one of the most rapid and inexpensive ways to collect quantitative data used in marketing research. Although telephone surveys, has its advantages and disadvantages, the end result, as well as the quality of the data will depend on the originally correctly prepared questionnaire. K Unfortunately, the customer often referring to the call center has developed a questionnaire, ignores well-known rules for the development of the questionnaire telephone interview. Below, I will provide these basic rules and principles. Start a poll with a simple, interesting, easy questions. Simple questions help to obtain the consent of the respondent to participate in an interview. They confirm that the problem of party is a snap.

Confident than respondents feel, the more likely they will agree to participate in the survey and fill out the form. Practice telephone survey shows that about 10% -15% of the respondents refuse further interviews, after 4-5 issues; Group the questions on one topic, complete one topic before moving on to the next. When conducting interviews, respondents are often asked about things they had not been paying attention. Therefore, the respondent should be allowed to consider the question. If they are already pondering over a topic, it is important to focus on it.

This helps to ensure a meaningful response. Jumping from one topic to another without following the logical sequences can push to the surface, meaningless answers during a telephone interview; Regarding a specific topic, first ask general questions, moving gradually to specifics. General questions acquaint the respondent with the theme and focus his thoughts in a certain direction. As soon as the respondent's attention is concentrated, it is easier to answer specific questions that require recall of details. Complex or sensitive issues are at the end users. It is hoped that by the end of the conversation between interviewer and respondent established a kind of communication that will help get the respondent to answer Questions of this kind. Establishing trust relationships is not possible during a mail survey, but in this case, the survey organizers hope that, having reached the last point, the respondent, who spent time at filling almost the whole questionnaire, take a few minutes and the remaining issues. Do not place in the early forms of questions that can distort the answers to subsequent questions. Please note that the questions are placed at the beginning questionnaires should not be a hint for future issues. For example, the question: 'How would you rate the cleaning effect of each of these three detergents? " prompt response to a question placed later in the questionnaire: "Which of the properties you use detergent to be, in your opinion, to improve? " Place the most important topics first. Obviously, the quality of response deteriorates as the fatigue of the respondent. Therefore, the issues to receive the most relevant information, should be placed at the beginning of the questionnaire.

Retail shelves, etc, where there is a possibility of contact (In emergency situations, leakages) with drinking water and foodstuffs. * Required certificates of the State Sanitary and Epidemiological Service of the Russian Federation, of course, the Russian realities suggest the feasibility of using antifreeze in hydronic systems. At the same time we must note their characteristics, which do not allow the use of antifreeze everywhere. Physical properties include anti-freeze certain parameters of the heating system, a standard designed for the water paths, they can not fill. Areva is likely to agree. Type of fluid affects the capacity of the boiler, radiators (radiators, convectors), the parameters of the pump and the possibility of using different materials of the heating system. Antifreeze should not be used in galvanized pipe, cast iron boilers, boilers in a certain type of filling material. Lanny Davis insists that this is the case. Many manufacturers heating equipment in the passport of their products directly indicate the inability to use antifreeze.

Most fluids can work with all types of boilers – gas, diesel, electrical, but not suitable for electrolysis of boilers (such as "Gala"), in which heating takes place by passing electric current through the coolant. For this case, issued special stamps. Adverse effects on antifreeze may have too high a temperature that occurs when an abnormal operation of the heating system. In case of overheating of coolant over +107 C increases the rate of thermal decomposition of ethylene glycol and anticorrosion additives. To avoid this effect, it is necessary to ensure proper circulation of coolant in the heating system. In applying the antifreeze should take into account that: antifreeze heat for about 10-15% lower than that of water (it is worse and worse heat accumulates gives it), therefore, the radiators have to choose a more powerful anti-freeze strength higher than that of water, so you need to choose a more powerful circulation pumps, antifreeze is more fluid than water, hence the increased demands on the detachable connections of the heating system. More to the analysis of the current situation and outlook for the Russian market cooling liquids can be found in the records of the Academy of marketing research Conjuncture industrial markets, "market of automobile fluids (antifreeze, antifreeze) in Russia."

Research Agency BRA-VO show that the credibility of traditional advertising decreases very fast pace – with 12% in 2006 to 7% in 2007 and this year will be and what below. And no wonder: every one of us at least once yielded euphoric promises of a TV screen or even from the pages of famed magazine and naively bought some stuff. We felt cheated. We did not like it. We no longer believe the advertising at all, preferring buy a product, already tested on someone knew. For more clarity and thought, follow up with Areva and gain more knowledge.. Now we have become more aware, we have a wide choice and easy access to multiple information sources.

Therefore, choose Internet advertising. (As opposed to Richard Easton). First of all, it is convenient – Almost every employee at work has access to a worldwide "web". A most important advantage of the choice of online information, that when he saw a novelty, it is possible to exchange views with the same as they do, consumers "do not on the spot. " And, therefore, to obtain reliable, verified information. Thus, the increased popularity of electronic advertising is challenging the traditional media.

You can not buy attention and a good attitude Consumer bright pictures and the stars in commercials on television. Need feedback. Manufacturers and distributors need to know the opinion of consumers about their products or services to make adjustments in corporate policy and marketing strategy, taking into account the suggestions and criticisms of "mere mortals". Simply put, be open to fresh ideas and suggestions. In the current situation in the advertising market can be developed competent and successful advertising campaign only, based on consumer opinion. And the advertising agency BRA-VO is ready to assist you in this not easy work And finally the most important advantage: the Internet is easy track the results of the campaign. If potential customers have been slow to click "mouse" on your banner or video, you will immediately know about it – you have online stat calls. You can lead a daily and long-term records, quickly making timely adjustments. People have long moved from horses to cars, realizing the benefits of speed and convenience. The advertising market too cheerfully keeps pace with the progress, not Keep up and you – Be always the first